A data profile of the people who buy, follow and care about MNCTV in Indonesia — modelled from more than twelve digital signal sources. MNCTV has an estimated audience of 3,256,560 people in Indonesia.
MNCTV has an estimated audience of 3,256,560 people in Indonesia. 55.4% are female, 44.6% are male, average age 33.2. Top brand affinities: Soap opera, Traveloka, Spas, Telkomsel, Cash on delivery.
Top brand affinities include Soap opera, Traveloka, Spas, with strongest over-indexing on Soap opera (2.0× the country average).
Demographically, the MNCTV audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Tradition, Spirituality.
The typical MNCTV fan in Indonesia is more female, around 33.2 years old, with strong Tradition tendencies and a notable affinity for Soap opera.
The key figures that characterise the MNCTV profile in Indonesia.
55.4% are female, 44.6% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 33.2 |
| Estimated audience size | 3,256,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 36% | |
| 30-39 | 20% | |
| 40-49 | 11% | |
| 50+ | 8% |
The strongest cross-interests of the MNCTV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-love | Health | 2.12× | ||
| 02 | Telkomsel | Technology & Electronics | 2.10× | ||
| 03 | Radio | Technology & Electronics | 2.07× | ||
| 04 | Soap opera | Movies & TV | 2.00× | ||
| 05 | Lottery | Games | 1.97× | ||
| 06 | Scholarship | Kids & Family | 1.89× | ||
| 07 | Buddhism | Health | 1.87× | ||
| 08 | Astro (Malaysian satellite television) | Movies & TV | 1.87× | ||
| 09 | Self-employment | Business & Career | 1.81× | ||
| 10 | Baby food | Kids & Family | 1.76× | ||
| 11 | Hinduism | Politics & Society | 1.75× | ||
| 12 | Traveloka | Travel & Leisure | 1.66× | ||
| 13 | Cash on delivery | Business & Career | 1.65× | ||
| 14 | Breaking news | Movies & TV | 1.64× | ||
| 15 | A.S. Roma | Sports | 1.59× | ||
| 16 | Garuda Indonesia | Travel & Leisure | 1.57× | ||
| 17 | FamilyMart | Shopping | 1.51× | ||
| 18 | Allkpop | Music & Radio | 1.51× | ||
| 19 | Spas | Beauty & Wellness | 1.50× | ||
| 20 | Street food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.49× | |
| Spirituality | BALANCE | 1.47× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.56× | |
| Design Affinity | PREMIUM | 0.58× | |
| Early Adopter Mentality | POWER | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for MNCTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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