A data profile of the people who buy, follow and care about China in Indonesia — modelled from more than twelve digital signal sources. China has an estimated audience of 4,778,567 people in Indonesia.
China has an estimated audience of 4,778,567 people in Indonesia. 43.2% are female, 56.8% are male, average age 34.5. Top brand affinities: Telegram, Slot machine, Online poker, Meat, Coffee roasting.
Top brand affinities include Telegram, Slot machine, Online poker, with strongest over-indexing on Telegram (1.96× the country average).
Demographically, the China audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical China fan in Indonesia is more male, around 34.5 years old, with strong Tradition tendencies and a notable affinity for Telegram.
The key figures that characterise the China profile in Indonesia.
43.2% are female, 56.8% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 34.5 |
| Estimated audience size | 4,778,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 28% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide China audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 11.6% |
| United States | 10.4% |
| Japan | 6.5% |
The strongest cross-interests of the China audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fashion show | Fashion & Accessoires | 2.29× | ||
| 02 | Coffee roasting | Food & Beverages | 2.24× | ||
| 03 | Flower bouquet | Home & Garden | 2.23× | ||
| 04 | Baby food | Kids & Family | 2.17× | ||
| 05 | Hair coloring | Beauty & Wellness | 2.15× | ||
| 06 | Eyelash | Beauty & Wellness | 2.12× | ||
| 07 | Slot machine | Games | 2.06× | ||
| 08 | FC Bayern Munich | Sports | 1.98× | ||
| 09 | Telegram | Internet & Social Media | 1.96× | ||
| 10 | BTS | Music & Radio | 1.96× | ||
| 11 | Ice cream | Food & Beverages | 1.88× | ||
| 12 | Online poker | Games | 1.86× | ||
| 13 | Pizza | Food & Beverages | 1.82× | ||
| 14 | Mobile gambling | Games | 1.79× | ||
| 15 | Meat | Food & Beverages | 1.77× | ||
| 16 | Charity and causes | Business & Career | 1.72× | ||
| 17 | Lipstick | Beauty & Wellness | 1.66× | ||
| 18 | Distilled beverage | Food & Beverages | 1.63× | ||
| 19 | Massively multiplayer online games | Games | 1.60× | ||
| 20 | Breaking news | Movies & TV | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.50× | |
| Community Orientation | OPEN | 1.43× | |
| Spirituality | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.72× | |
| DIY Mentality | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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