A data profile of the people who buy, follow and care about China in Brazil — modelled from more than twelve digital signal sources. China has an estimated audience of 3,712,158 people in Brazil.
China has an estimated audience of 3,712,158 people in Brazil. 58.6% are female, 41.4% are male, average age 39.9. Top brand affinities: Taiwan, Instagram, Macau, Country music, Jackie Chan.
Top brand affinities include Taiwan, Instagram, Macau, with strongest over-indexing on Taiwan (7.43× the country average).
Demographically, the China audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Individualism.
The typical China fan in Brazil is more female, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Taiwan.
The key figures that characterise the China profile in Brazil.
58.6% are female, 41.4% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 39.9 |
| Estimated audience size | 3,712,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide China audience comes from Brazil.
| Country | Share |
|---|---|
| China | 11.6% |
| United States | 10.4% |
| Japan | 6.5% |
The strongest cross-interests of the China audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Taiwan | Travel & Leisure | 7.43× | ||
| 02 | Carmen Steffens | Fashion & Accessoires | 7.02× | ||
| 03 | Macau | Travel & Leisure | 6.99× | ||
| 04 | Shop2gether | Shopping | 5.58× | ||
| 05 | Jackie Chan | Movies & TV | 4.41× | ||
| 06 | OQVestir | Shopping | 3.89× | ||
| 07 | BTS | Music & Radio | 2.03× | ||
| 08 | Spanish language | Politics & Society | 2.03× | ||
| 09 | Beleza na Web | Shopping | 1.92× | ||
| 10 | Public transport | Cars & Mobility | 1.75× | ||
| 11 | JusBrasil | Internet & Social Media | 1.72× | ||
| 12 | Rock music | Music & Radio | 1.66× | ||
| 13 | Smart Fit | Sports | 1.64× | ||
| 14 | Pop music | Music & Radio | 1.63× | ||
| 15 | Country music | Music & Radio | 1.62× | ||
| 16 | Riachuelo | Shopping | 1.62× | ||
| 17 | Internet & Social Media | 1.61× | |||
| 18 | Dafiti | Fashion & Accessoires | 1.61× | ||
| 19 | MSN | News | 1.56× | ||
| 20 | Hip hop music | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.60× | |
| Individualism | JOY | 1.41× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.57× | |
| Mindfulness | BALANCE | 0.66× | |
| Design Affinity | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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