A data profile of the people who buy, follow and care about China in France — modelled from more than twelve digital signal sources. China has an estimated audience of 3,465,521 people in France.
China has an estimated audience of 3,465,521 people in France. 52.8% are female, 47.2% are male, average age 40.1. Top brand affinities: Anne Hathaway, Superman, Taiwan, Germany, Hong Kong.
Top brand affinities include Anne Hathaway, Superman, Taiwan, with strongest over-indexing on Anne Hathaway (5.08× the country average).
Demographically, the China audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
The typical China fan in France is balanced, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Anne Hathaway.
The key figures that characterise the China profile in France.
52.8% are female, 47.2% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 40.1 |
| Estimated audience size | 3,465,521 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 27% |
of the worldwide China audience comes from France.
| Country | Share |
|---|---|
| China | 11.6% |
| United States | 10.4% |
| Japan | 6.5% |
The strongest cross-interests of the China audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Taiwan | Travel & Leisure | 8.68× | ||
| 02 | Hong Kong | Travel & Leisure | 5.84× | ||
| 03 | Anne Hathaway | Movies & TV | 5.08× | ||
| 04 | Bradley Cooper | Movies & TV | 5.08× | ||
| 05 | Permanent residency | Business & Career | 3.00× | ||
| 06 | Superman | Movies & TV | 2.88× | ||
| 07 | Germany | Travel & Leisure | 2.72× | ||
| 08 | Political science | Business & Career | 2.66× | ||
| 09 | Web application | Technology & Electronics | 2.46× | ||
| 10 | Genetics | Kids & Family | 2.46× | ||
| 11 | Breaking news | Movies & TV | 2.35× | ||
| 12 | Action games | Games | 2.35× | ||
| 13 | Burger King | Food & Beverages | 1.95× | ||
| 14 | Anime movies | Movies & TV | 1.95× | ||
| 15 | EBay | Shopping | 1.90× | ||
| 16 | Harry Potter | Movies & TV | 1.62× | ||
| 17 | Animated movies | Movies & TV | 1.57× | ||
| 18 | La Banque postale | Business & Career | 1.55× | ||
| 19 | Canada | Travel & Leisure | 1.52× | ||
| 20 | Action movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Urban Lifestyle | OPEN | 1.72× | |
| Community Orientation | OPEN | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| DIY Mentality | THRILL | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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