A data profile of the people who buy, follow and care about China in Poland — modelled from more than twelve digital signal sources. China has an estimated audience of 1,426,606 people in Poland.
China has an estimated audience of 1,426,606 people in Poland. 65.2% are female, 34.8% are male, average age 41.3. Top brand affinities: Hong Kong, Email, Electronic funds transfer, Viral video, Sushi.
Top brand affinities include Hong Kong, Email, Electronic funds transfer, with strongest over-indexing on Hong Kong (10.75× the country average).
Demographically, the China audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Tradition.
The typical China fan in Poland is more female, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Hong Kong.
The key figures that characterise the China profile in Poland.
65.2% are female, 34.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 41.3 |
| Estimated audience size | 1,426,606 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide China audience comes from Poland.
| Country | Share |
|---|---|
| China | 11.6% |
| United States | 10.4% |
| Japan | 6.5% |
The strongest cross-interests of the China audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hong Kong | Travel & Leisure | 10.75× | ||
| 02 | Blackjack | Games | 3.95× | ||
| 03 | Roulette | Games | 3.86× | ||
| 04 | Slot machine | Games | 3.05× | ||
| 05 | Electronic funds transfer | Business & Career | 2.89× | ||
| 06 | Casino | Games | 2.47× | ||
| 07 | Demi Moore | Movies & TV | 2.42× | ||
| 08 | Viral video | Internet & Social Media | 2.20× | ||
| 09 | Sushi | Food & Beverages | 2.03× | ||
| 10 | Innovation | Business & Career | 1.97× | ||
| 11 | Activism | Politics & Society | 1.77× | ||
| 12 | Meat | Food & Beverages | 1.63× | ||
| 13 | Musical theatre | Movies & TV | 1.61× | ||
| 14 | Radio ZET | Music & Radio | 1.59× | ||
| 15 | Science fiction movies | Movies & TV | 1.59× | ||
| 16 | Fiction books | Literature | 1.58× | ||
| 17 | Technology & Electronics | 1.55× | |||
| 18 | Charity and causes | Business & Career | 1.54× | ||
| 19 | Financial services | Business & Career | 1.51× | ||
| 20 | First-person shooter games | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.70× | |
| Tradition | CONSERVATISM | 1.41× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.91× | |
| Price Sensitivity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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