Rascasse Audience Intelligence

Roblox Audience in Poland

A data profile of the people who buy, follow and care about Roblox in Poland — modelled from more than twelve digital signal sources. Roblox has an estimated audience of 1,487,198 people in Poland.

#5among Video game in Poland
#7among Video / Board Game in Poland
#23in Games

Roblox has an estimated audience of 1,487,198 people in Poland. 46.5% are female, 53.5% are male, average age 31.2. Top brand affinities: Rossmann, Epic Games, Nike, Pet store, Central heating.

Top brand affinities include Rossmann, Epic Games, Nike, with strongest over-indexing on Rossmann (2.65× the country average).

Demographically, the Roblox audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.

The typical Roblox fan in Poland is balanced, around 31.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Roblox profile in Poland.

Audience size
1.5M
in Poland
Gender
46.5%
53.5% male
Age
31.2
average years
Country rank
#1082
Video / Board Game in Poland
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roblox fans

46.5% are female, 53.5% are male, average age 31.2.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Roblox audience in Poland
MetricValue
Female46.5%
Male53.5%
Average age31.2
Estimated audience size1,487,198
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Roblox audience in Poland
Age bracketShare%
16-1936%
20-2927%
30-3920%
40-4911%
50+6%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Roblox audience comes from Poland.

Worldwide audience distribution share by country for Roblox
CountryShare
United States8.2%
Peru7.1%
Philippines5.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roblox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roblox audience
#·InterestCategoryAffinity×
01RetrogamingGames3.68×
02Central heatingHome & Garden3.57×
03Green buildingHome & Garden3.50×
04CapCutTechnology & Electronics3.22×
05Stuffed toyKids & Family3.15×
06Epic GamesGames3.14×
07Efficient energy useTechnology & Electronics2.89×
08RossmannShopping2.65×
09Pet storePets & Animals2.64×
10Nail salonBeauty & Wellness2.27×
11TwitchGames1.99×
12NikeFashion & Accessoires1.95×
13VintedFashion & Accessoires1.90×
14M jak miłośćMovies & TV1.82×
15Skin careBeauty & Wellness1.74×
16Self-awarenessHealth1.74×
17Used CarsCars & Mobility1.72×
18SteamGames1.67×
19Mobile gameGames1.61×
20JYSKHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roblox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Roblox audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.96×
PatriotismCONSERVATISM1.86×
IndividualismJOY1.31×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Roblox audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.44×
Price SensitivityPREMIUM0.78×
Social Media UsageJOY0.87×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Roblox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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