A data profile of the people who buy, follow and care about World of Warcraft in Poland — modelled from more than twelve digital signal sources. World of Warcraft has an estimated audience of 1,815,792 people in Poland.
World of Warcraft has an estimated audience of 1,815,792 people in Poland. 42.0% are female, 58.0% are male, average age 28.0. Top brand affinities: Office 365, Super Express, Skirt, Gmail, Smyk.
Top brand affinities include Office 365, Super Express, Skirt, with strongest over-indexing on Office 365 (2.88× the country average).
Demographically, the World of Warcraft audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical World of Warcraft fan in Poland is more male, around 28.0 years old, with strong Individualism tendencies and a notable affinity for Office 365.
The key figures that characterise the World of Warcraft profile in Poland.
42.0% are female, 58.0% are male, average age 28.0.
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 28.0 |
| Estimated audience size | 1,815,792 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 26% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide World of Warcraft audience comes from Poland.
| Country | Share |
|---|---|
| United States | 28.3% |
| Germany | 9.0% |
| France | 7.3% |
The strongest cross-interests of the World of Warcraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Happy hour | Food & Beverages | 5.56× | ||
| 02 | Tablecloth | Home & Garden | 3.25× | ||
| 03 | Office 365 | Technology & Electronics | 2.88× | ||
| 04 | Super Express | News | 1.78× | ||
| 05 | Smyk | Shopping | 1.76× | ||
| 06 | Skirt | Fashion & Accessoires | 1.73× | ||
| 07 | Jacket | Fashion & Accessoires | 1.73× | ||
| 08 | Bestseller | Literature | 1.73× | ||
| 09 | Sweater | Fashion & Accessoires | 1.66× | ||
| 10 | Gmail | Internet & Social Media | 1.65× | ||
| 11 | Chair | Home & Garden | 1.63× | ||
| 12 | Blouse | Fashion & Accessoires | 1.61× | ||
| 13 | Manicure | Beauty & Wellness | 1.61× | ||
| 14 | WITTCHEN | Fashion & Accessoires | 1.61× | ||
| 15 | Pedicure | Beauty & Wellness | 1.60× | ||
| 16 | Permanent makeup | Beauty & Wellness | 1.58× | ||
| 17 | Kindergarten | Kids & Family | 1.56× | ||
| 18 | Black Red White | Home & Garden | 1.56× | ||
| 19 | PUDELEK | News | 1.50× | ||
| 20 | Bed | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.40× | |
| Price Sensitivity | PREMIUM | 1.32× | |
| Need for Security | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.34× | |
| Patriotism | CONSERVATISM | 0.53× | |
| Travelling | THRILL | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for World of Warcraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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