Poker Audience in Germany
Poker has an estimated audience of 2,223,487 people in Germany. 30.7% are female, 69.3% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Transfermarkt, Tipico, Lotto24, Betway.
The average Poker fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Transfermarkt, Tipico, with strongest over-indexing on Tagesschau (1.62× the country average). Demographically, the Poker audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Poker fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 37.7 |
| Estimated audience size | 2,223,487 |
Audience persona
The typical Poker fan in Germany is more male, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 554,394 | 1.14× |
| Bayern | 437,033 | 1.22× |
| Baden-Württemberg | 344,967 | 1.14× |
| Niedersachsen | 224,272 | 1.04× |
| Hessen | 187,453 | 1.11× |
| Berlin | 108,314 | 1.09× |
| Sachsen | 108,025 | 0.99× |
| Rheinland-Pfalz | 105,070 | 0.94× |
| Schleswig-Holstein | 74,907 | 0.94× |
| Hamburg | 61,697 | 1.23× |
| Brandenburg | 59,254 | 0.86× |
| Thüringen | 45,485 | 0.8× |
| Sachsen-Anhalt | 42,948 | 0.75× |
| Mecklenburg-Vorpommern | 33,780 | 0.8× |
| Saarland | 26,392 | 0.97× |
| Bremen | 18,951 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.62× | Movies & TV |
| Transfermarkt | 1.85× | Sports |
| Tipico | 1.97× | Games |
| Lotto24 | 2.61× | Games |
| Betway | 7.35× | Games |
| Betano | 2.82× | Games |
| Blackjack | 5.71× | Games |
| Wetter.de | 1.69× | Home & Garden |
| Poker tournament | 7.65× | Games |
| Casino | 2.73× | Games |
| QVC | 1.62× | Movies & TV |
| Slot machine | 3.27× | Games |
| Zynga Poker | 9.49× | Games |
| Ernsting's family | 1.69× | Shopping |
| Casino games | 3.15× | Games |
| Mount Ida (Turkey) | 2.73× | |
| Card games | 1.72× | Games |
| Unibet | 4.69× | Games |
| Baccarat | 4.23× | Games |
| Roulette | 4.29× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.24 |
| Indulgence | JOY | 1.16 |
| Career Orientation | POWER | 1.12 |
| Price Sensitivity | PREMIUM | 1.07 |
| Patriotism | CONSERVATISM | 1.06 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.1% |
| India | 12.3% |
| United States | 11.8% |
See Poker audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Poker have in Germany?
Poker has an estimated audience of 2,223,487 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Poker fans?
30.7% of Poker fans are female, 69.3% are male, with an average age of 37.7 years.
Which brands do Poker fans like most?
Poker fans show strongest brand affinity for Tagesschau (1.62×), Transfermarkt (1.85×), and Tipico (1.97×) over the country average.
Where do Poker fans live in Germany?
Poker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 554,394), Bayern (reach 437,033), and Baden-Württemberg (reach 344,967). These three regions account for the largest share of the active audience.
What other brands do Poker fans also like?
Beyond Poker itself, the audience over-indexes on Transfermarkt (1.85×), Tipico (1.97×), Lotto24 (2.61×), and Betway (7.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.