Poker Audience in Germany
A data profile of the people who buy, follow and care about Poker in Germany — modelled from more than twelve digital signal sources. Poker has an estimated audience of 2,223,487 people in Germany.
The average Poker fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Transfermarkt, Tipico, with strongest over-indexing on Tagesschau (1.62× the country average).
Demographically, the Poker audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Poker fan in Germany is more male, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Poker profile in Germany.
Search interest · 12-month trend
Demographics of Poker fans
30.7% are female, 69.3% are male, average age 37.7.
Gender split
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 37.7 |
| Estimated audience size | 2,223,487 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Poker audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 13.1% |
| India | 12.3% |
| United States | 11.8% |
Geography
Where the Poker audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~400K | 1.23× | |
| 02 | Hamburg | ~60K | 1.18× | |
| 03 | Baden-Württemberg | ~300K | 1.14× | |
| 04 | Nordrhein-Westfalen | ~500K | 1.12× | |
| 05 | Hessen | ~200K | 1.12× | |
| 06 | Berlin | ~100K | 1.05× | |
| 07 | Bremen | ~20K | 1.02× | |
| 08 | Niedersachsen | ~200K | 1.01× | |
| 09 | Sachsen | ~100K | 1.00× | |
| 10 | Saarland | ~30K | 0.98× | |
| 11 | Rheinland-Pfalz | ~100K | 0.94× | |
| 12 | Schleswig-Holstein | ~70K | 0.93× | |
| 13 | Brandenburg | ~60K | 0.88× | |
| 14 | Thüringen | ~50K | 0.83× | |
| 15 | Mecklenburg-Vorpommern | ~30K | 0.82× | |
| 16 | Sachsen-Anhalt | ~50K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Poker audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zynga Poker | Games | 9.49× | ||
| 02 | Poker tournament | Games | 7.65× | ||
| 03 | Betway | Games | 7.35× | ||
| 04 | Blackjack | Games | 5.71× | ||
| 05 | Unibet | Games | 4.69× | ||
| 06 | Roulette | Games | 4.29× | ||
| 07 | Baccarat | Games | 4.23× | ||
| 08 | Slot machine | Games | 3.27× | ||
| 09 | Casino games | Games | 3.15× | ||
| 10 | Betano | Games | 2.82× | ||
| 11 | Casino | Games | 2.73× | ||
| 12 | Lotto24 | Games | 2.61× | ||
| 13 | StarGames | Games | 2.26× | ||
| 14 | Tipico | Games | 1.97× | ||
| 15 | Transfermarkt | Sports | 1.85× | ||
| 16 | Card games | Games | 1.72× | ||
| 17 | Wetter.de | Home & Garden | 1.69× | ||
| 18 | Ernsting's family | Shopping | 1.69× | ||
| 19 | Tagesschau | Movies & TV | 1.62× | ||
| 20 | QVC | Movies & TV | 1.62× |
Personality of the Poker audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.11× | |
| Family Orientation | CONSERVATISM | 1.09× | |
| Patriotism | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Sustainability | BALANCE | 0.82× |
Frequently asked questions
How many fans does Poker have in Germany?
Poker has an estimated audience of 2,223,487 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Poker fans?
30.7% of Poker fans are female, 69.3% are male, with an average age of 37.7 years.
Which brands do Poker fans like most?
Poker fans show strongest brand affinity for Tagesschau (1.62×), Transfermarkt (1.85×), and Tipico (1.97×) over the country average.
Where do Poker fans live in Germany?
Poker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Poker fans also like?
Beyond Poker itself, the audience over-indexes on Transfermarkt (1.85×), Tipico (1.97×), Betano (2.82×), and Lotto24 (2.61×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Poker audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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