Baccarat Audience in Germany
Baccarat has an estimated audience of 713,089 people in Germany. 30.2% are female, 69.8% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Arabian horse, Deutsche Post, Snorkeling, Bundesliga.
The average Baccarat fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Arabian horse, Deutsche Post, with strongest over-indexing on Borussia Dortmund (1.95× the country average). Demographically, the Baccarat audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Baccarat fans
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 35.0 |
| Estimated audience size | 713,089 |
Audience persona
The typical Baccarat fan in Germany is more male, around 35.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 198,194 | 1.27× |
| Bayern | 115,523 | 1.01× |
| Baden-Württemberg | 104,762 | 1.08× |
| Hessen | 80,622 | 1.48× |
| Niedersachsen | 68,436 | 0.99× |
| Rheinland-Pfalz | 44,264 | 1.24× |
| Berlin | 42,175 | 1.32× |
| Brandenburg | 30,476 | 1.38× |
| Schleswig-Holstein | 27,468 | 1.07× |
| Sachsen | 23,346 | 0.67× |
| Hamburg | 16,653 | 1.03× |
| Sachsen-Anhalt | 16,171 | 0.88× |
| Thüringen | 11,814 | 0.65× |
| Mecklenburg-Vorpommern | 7,600 | 0.56× |
| Saarland | 7,305 | 0.83× |
| Bremen | 5,835 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.95× | Sports |
| Arabian horse | 5.94× | Pets & Animals |
| Deutsche Post | 3.93× | Business & Career |
| Snorkeling | 6.39× | Sports |
| Bundesliga | 1.81× | Sports |
| FIFA World Cup | 1.97× | Sports |
| Harry Potter | 1.52× | Movies & TV |
| FC Bayern Munich | 1.65× | Sports |
| Golf equipment | 4.81× | Sports |
| Golf cart | 7.31× | Sports |
| Underwater diving | 5.42× | Sports |
| Titleist | 10.21× | Sports |
| Tiger Woods | 9.46× | Sports |
| PGA Tour | 4.38× | Sports |
| Personal luxury car | 5.8× | Cars & Mobility |
| Airbnb | 1.85× | Travel & Leisure |
| Royal Caribbean Cruises Ltd. | 8.91× | Travel & Leisure |
| Yacht | 3.87× | Travel & Leisure |
| Cars (film) | 2.52× | Movies & TV |
| Australian Open | 5.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 4.78 |
| Extroversion | THRILL | 2.25 |
| Risk Appetite | THRILL | 1.68 |
| Career Orientation | POWER | 1.55 |
| Tradition | CONSERVATISM | 1.49 |
| Early Adopter Mentality | POWER | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 16.2% |
| Indonesia | 10.7% |
See Baccarat audiences in other countries
More Games audiences in Germany
- Pokémon (5,142,430)
- Fortnite (4,903,747)
- Ultimate Fighting Championship (video game) (4,903,167)
- League of Legends (4,444,214)
- World of Warcraft (4,431,017)
Frequently asked questions
How many fans does Baccarat have in Germany?
Baccarat has an estimated audience of 713,089 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baccarat fans?
30.2% of Baccarat fans are female, 69.8% are male, with an average age of 35.0 years.
Which brands do Baccarat fans like most?
Baccarat fans show strongest brand affinity for Borussia Dortmund (1.95×), Arabian horse (5.94×), and Deutsche Post (3.93×) over the country average.
Where do Baccarat fans live in Germany?
Baccarat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 198,194), Bayern (reach 115,523), and Baden-Württemberg (reach 104,762). These three regions account for the largest share of the active audience.
What other brands do Baccarat fans also like?
Beyond Baccarat itself, the audience over-indexes on Arabian horse (5.94×), Deutsche Post (3.93×), Snorkeling (6.39×), and Bundesliga (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baccarat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.