Rascasse Audience Intelligence

Baccarat Audience in Germany

A data profile of the people who buy, follow and care about Baccarat in Germany — modelled from more than twelve digital signal sources. Baccarat has an estimated audience of 696,330 people in Germany.

#73among Video / Board Game in Germany#207in Games

The average Baccarat fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Masters Tournament, PGA Championship, FIFA World Cup, with strongest over-indexing on Masters Tournament (10.13× the country average).

Demographically, the Baccarat audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Baccarat fan in Germany is more male, around 35.0 years old, with strong Risk Appetite tendencies and a notable affinity for Masters Tournament.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baccarat profile in Germany.

Audience size
696K
in Germany
Gender
30.2%♀
69.8% male
Age
35.0
average years
Country rank
#8902
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baccarat fans

30.2% are female, 69.8% are male, average age 35.0.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Baccarat audience in Germany
MetricValue
Female30.2%
Male69.8%
Average age35.0
Estimated audience size696,330
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Baccarat audience in Germany
Age bracketShare%
16-1930%
20-2921%
30-3921%
40-4918%
50+11%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Baccarat audience comes from Germany.

Worldwide audience distribution share by country for Baccarat
CountryShare
United States22.8%
Japan16.2%
Indonesia10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baccarat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Baccarat fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~40K1.59×
02Hessen~70K1.25×
03Berlin~40K1.19×
04Rheinland-Pfalz~40K1.17×
05Nordrhein-Westfalen~200K1.15×
06Baden-Württemberg~100K1.05×
07Niedersachsen~70K1.03×
08Bayern~100K1.01×
09Hamburg~20K0.98×
10Sachsen-Anhalt~20K0.97×
11Bremen~6K0.97×
12Saarland~8K0.93×
13Sachsen~30K0.91×
14Schleswig-Holstein~20K0.91×
15Thüringen~10K0.77×
16Mecklenburg-Vorpommern~9K0.63×
Fig. 06

Affinity by region

Affinity by region — Baccarat, Germany
0.63×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baccarat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baccarat audience
#·InterestCategoryAffinity×
01TitleistSports10.21×
02Masters TournamentSports10.13×
03Tiger WoodsSports9.46×
04PGA ChampionshipSports8.89×
05Golf cartSports7.31×
06SnorkelingSports6.39×
07Arabian horsePets & Animals5.94×
08Personal luxury carCars & Mobility5.80×
09Underwater divingSports5.42×
10Golf equipmentSports4.81×
11PGA TourSports4.38×
12Deutsche PostBusiness & Career3.93×
13Alexander ZverevSports2.78×
14NFLSports2.76×
15FIFA World CupSports1.97×
16Borussia DortmundSports1.95×
17AirbnbTravel & Leisure1.85×
18BundesligaSports1.81×
19FC Bayern MunichSports1.65×
20Harry PotterMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baccarat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baccarat audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.45×
Sports ActivityPOWER1.42×
Early Adopter MentalityPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baccarat audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.30×
IndulgenceJOY0.49×
IndividualismJOY0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baccarat have in Germany?

Baccarat has an estimated audience of 696,330 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Baccarat fans?

30.2% of Baccarat fans are female, 69.8% are male, with an average age of 35.0 years.

03

Which brands do Baccarat fans like most?

Baccarat fans show strongest brand affinity for Masters Tournament (10.13×), PGA Championship (8.89×), and FIFA World Cup (1.97×) over the country average.

04

Where do Baccarat fans live in Germany?

Baccarat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Baccarat fans also like?

Beyond Baccarat itself, the audience over-indexes on PGA Championship (8.89×), FIFA World Cup (1.97×), Arabian horse (5.94×), and Borussia Dortmund (1.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Baccarat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Baccarat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →