A data profile of the people who buy, follow and care about Baccarat in United States — modelled from more than twelve digital signal sources. Baccarat has an estimated audience of 3,776,768 people in United States.
The average Baccarat fan in United States is 35.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
The key figures that characterise the Baccarat profile in United States.
38.5% are female, 61.5% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 35.1 |
| Estimated audience size | 3,776,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Baccarat audience comes from United States.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 16.2% |
| Indonesia | 10.7% |
Where the Baccarat audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~90K | 2.34× | |
| 02 | New York | ~300K | 1.58× | |
| 03 | California | ~600K | 1.48× | |
| 04 | Louisiana | ~70K | 1.37× | |
| 05 | Mississippi | ~40K | 1.37× | |
| 06 | Florida | ~300K | 1.35× | |
| 07 | New Jersey | ~100K | 1.33× | |
| 08 | Texas | ~400K | 1.29× | |
| 09 | Alabama | ~70K | 1.27× | |
| 10 | Georgia | ~100K | 1.26× | |
| 11 | Arizona | ~90K | 1.23× | |
| 12 | Massachusetts | ~90K | 1.21× | |
| 13 | Washington, District of Columbia | ~10K | 1.19× | |
| 14 | Illinois | ~100K | 1.15× | |
| 15 | Maryland | ~70K | 1.14× | |
| 16 | Connecticut | ~40K | 1.13× | |
| 17 | Hawaii | ~20K | 1.12× | |
| 18 | Michigan | ~100K | 1.06× | |
| 19 | Pennsylvania | ~100K | 1.02× | |
| 20 | Rhode Island | ~10K | 1.01× | |
| 21 | North Carolina | ~100K | 1.00× | |
| 22 | Delaware | ~10K | 1.00× | |
| 23 | Virginia | ~90K | 0.99× | |
| 24 | Tennessee | ~70K | 0.98× | |
| 25 | Arkansas | ~30K | 0.97× | |
| 26 | South Carolina | ~50K | 0.94× | |
| 27 | Washington | ~70K | 0.93× | |
| 28 | Minnesota | ~50K | 0.93× | |
| 29 | Oklahoma | ~40K | 0.91× | |
| 30 | Indiana | ~60K | 0.90× | |
| 31 | Missouri | ~50K | 0.89× | |
| 32 | Colorado | ~50K | 0.87× | |
| 33 | Ohio | ~100K | 0.85× | |
| 34 | Oregon | ~40K | 0.84× | |
| 35 | Nebraska | ~20K | 0.84× | |
| 36 | Kansas | ~20K | 0.82× | |
| 37 | Alaska | ~7K | 0.82× | |
| 38 | New Mexico | ~20K | 0.81× | |
| 39 | Wisconsin | ~50K | 0.80× | |
| 40 | Kentucky | ~40K | 0.79× | |
| 41 | North Dakota | ~6K | 0.79× | |
| 42 | New Hampshire | ~10K | 0.76× | |
| 43 | West Virginia | ~10K | 0.74× | |
| 44 | Iowa | ~20K | 0.73× | |
| 45 | Utah | ~20K | 0.71× | |
| 46 | Maine | ~9K | 0.68× | |
| 47 | South Dakota | ~6K | 0.68× | |
| 48 | Vermont | ~4K | 0.66× | |
| 49 | Idaho | ~10K | 0.64× | |
| 50 | Montana | ~6K | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Baccarat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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