A data profile of the people who buy, follow and care about Birds in Poland — modelled from more than twelve digital signal sources. Birds has an estimated audience of 2,879,895 people in Poland.
Birds has an estimated audience of 2,879,895 people in Poland. 63.4% are female, 36.6% are male, average age 42.5. Top brand affinities: Dogs, Cruises, Charity and causes, Demi Moore, Romance novels.
Top brand affinities include Dogs, Cruises, Charity and causes, with strongest over-indexing on Dogs (1.52× the country average).
Demographically, the Birds audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.
The typical Birds fan in Poland is more female, around 42.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Dogs.
The key figures that characterise the Birds profile in Poland.
63.4% are female, 36.6% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 42.5 |
| Estimated audience size | 2,879,895 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Birds audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Demi Moore | Movies & TV | 3.10× | ||
| 02 | Non-fiction books | Literature | 2.62× | ||
| 03 | Online poker | Games | 2.58× | ||
| 04 | German cuisine | Food & Beverages | 2.53× | ||
| 05 | Indian cuisine | Food & Beverages | 2.51× | ||
| 06 | Minivans | Cars & Mobility | 2.37× | ||
| 07 | Cruises | Travel & Leisure | 2.32× | ||
| 08 | Romance novels | Literature | 2.15× | ||
| 09 | Charity and causes | Business & Career | 2.03× | ||
| 10 | Deichmann | Shopping | 1.80× | ||
| 11 | Science fiction movies | Movies & TV | 1.79× | ||
| 12 | Fiction books | Literature | 1.76× | ||
| 13 | Computer monitors | Technology & Electronics | 1.75× | ||
| 14 | Musical theatre | Movies & TV | 1.66× | ||
| 15 | Radio ZET | Music & Radio | 1.65× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.63× | ||
| 17 | Weather | Home & Garden | 1.63× | ||
| 18 | Modern art | Arts & Culture | 1.57× | ||
| 19 | Dogs | Pets & Animals | 1.52× | ||
| 20 | PUDELEK | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.66× | |
| Community Orientation | OPEN | 1.44× | |
| Pet Ownership | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Quality Awareness | PREMIUM | 0.94× | |
| Price Sensitivity | PREMIUM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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