A data profile of the people who buy, follow and care about Birds in Indonesia — modelled from more than twelve digital signal sources. Birds has an estimated audience of 4,216,556 people in Indonesia.
Birds has an estimated audience of 4,216,556 people in Indonesia. 31.8% are female, 68.2% are male, average age 38.2. Top brand affinities: Telegram, Coffee roasting, Charity and causes, FC Bayern Munich, Slot machine.
Top brand affinities include Telegram, Coffee roasting, Charity and causes, with strongest over-indexing on Telegram (2.3× the country average).
Demographically, the Birds audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Birds fan in Indonesia is more male, around 38.2 years old, with strong Community Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the Birds profile in Indonesia.
31.8% are female, 68.2% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 38.2 |
| Estimated audience size | 4,216,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 13% |
of the worldwide Birds audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 2.90× | ||
| 02 | Coffee roasting | Food & Beverages | 2.83× | ||
| 03 | Flower bouquet | Home & Garden | 2.82× | ||
| 04 | FC Bayern Munich | Sports | 2.49× | ||
| 05 | Charity and causes | Business & Career | 2.32× | ||
| 06 | Telegram | Internet & Social Media | 2.30× | ||
| 07 | Hair coloring | Beauty & Wellness | 2.25× | ||
| 08 | Eyelash | Beauty & Wellness | 2.20× | ||
| 09 | Baby food | Kids & Family | 2.00× | ||
| 10 | Lottery | Games | 2.00× | ||
| 11 | Steak | Food & Beverages | 1.94× | ||
| 12 | Distilled beverage | Food & Beverages | 1.84× | ||
| 13 | Indonesian cuisine | Food & Beverages | 1.80× | ||
| 14 | Cruises | Travel & Leisure | 1.74× | ||
| 15 | Slot machine | Games | 1.68× | ||
| 16 | Lipstick | Beauty & Wellness | 1.67× | ||
| 17 | Viu (streaming media) | Movies & TV | 1.66× | ||
| 18 | Scooters | Cars & Mobility | 1.64× | ||
| 19 | Telkomsel | Technology & Electronics | 1.61× | ||
| 20 | Meat | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.72× | |
| Pet Ownership | JOY | 1.48× | |
| Tradition | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.55× | |
| Design Affinity | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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