A data profile of the people who buy, follow and care about Birds in Belgium — modelled from more than twelve digital signal sources. Birds has an estimated audience of 1,430,812 people in Belgium.
Birds has an estimated audience of 1,430,812 people in Belgium. 59.4% are female, 40.6% are male, average age 46.4. Top brand affinities: Brico, Nature, Canada, Drawing, Volunteering.
Top brand affinities include Brico, Nature, Canada, with strongest over-indexing on Brico (1.5× the country average).
Demographically, the Birds audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Birds fan in Belgium is more female, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for Brico.
The key figures that characterise the Birds profile in Belgium.
59.4% are female, 40.6% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 46.4 |
| Estimated audience size | 1,430,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 42% |
of the worldwide Birds audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reptiles | Pets & Animals | 3.25× | ||
| 02 | Minivans | Cars & Mobility | 2.89× | ||
| 03 | Volunteering | Politics & Society | 2.70× | ||
| 04 | Romance novels | Literature | 2.34× | ||
| 05 | Drawing | Home & Garden | 2.22× | ||
| 06 | Cruises | Travel & Leisure | 2.12× | ||
| 07 | Canada | Travel & Leisure | 1.85× | ||
| 08 | Livestock | Pets & Animals | 1.79× | ||
| 09 | Music videos | Music & Radio | 1.78× | ||
| 10 | Weddings | Kids & Family | 1.71× | ||
| 11 | Pizza | Food & Beverages | 1.70× | ||
| 12 | Desserts | Food & Beverages | 1.69× | ||
| 13 | Nature | Home & Garden | 1.63× | ||
| 14 | Walking | Sports | 1.60× | ||
| 15 | Lodging | Travel & Leisure | 1.60× | ||
| 16 | Spas | Beauty & Wellness | 1.55× | ||
| 17 | Hair products | Beauty & Wellness | 1.53× | ||
| 18 | Toys | Games | 1.52× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.51× | ||
| 20 | Brico | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.50× | |
| Tradition | CONSERVATISM | 1.40× | |
| Patriotism | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| DIY Mentality | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.