A data profile of the people who buy, follow and care about Birds in Netherlands — modelled from more than twelve digital signal sources. Birds has an estimated audience of 2,254,308 people in Netherlands.
The average Birds fan in Netherlands is 46.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.
Top brand affinities include Jumbo (supermarket), Walking, Canada, with strongest over-indexing on Jumbo (supermarket) (1.72× the country average).
Demographically, the Birds audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Birds fan in Netherlands is more female, around 46.2 years old, with strong Pet Ownership tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Birds profile in Netherlands.
60.3% are female, 39.7% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 46.2 |
| Estimated audience size | 2,254,308 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Birds audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
Where the Birds audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~100K | 1.30× | |
| 02 | Gelderland | ~300K | 1.20× | |
| 03 | Overijssel | ~200K | 1.18× | |
| 04 | Drenthe | ~80K | 1.12× | |
| 05 | North Brabant | ~400K | 1.08× | |
| 06 | Zeeland | ~50K | 1.00× | |
| 07 | Limburg | ~100K | 0.95× | |
| 08 | Zuid-Holland | ~500K | 0.91× | |
| 09 | Flevoland | ~60K | 0.89× | |
| 10 | Groningen | ~70K | 0.85× | |
| 11 | North Holland | ~300K | 0.79× | |
| 12 | Utrecht | ~100K | 0.75× |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 2.81× | ||
| 02 | Drawing | Home & Garden | 2.23× | ||
| 03 | Canada | Travel & Leisure | 1.96× | ||
| 04 | Tattoos | Fashion & Accessoires | 1.93× | ||
| 05 | Dogs | Pets & Animals | 1.89× | ||
| 06 | Nature | Home & Garden | 1.81× | ||
| 07 | Happiness | Health | 1.78× | ||
| 08 | Toys | Games | 1.75× | ||
| 09 | Jumbo (supermarket) | Shopping | 1.72× | ||
| 10 | Internet & Social Media | 1.66× | |||
| 11 | Belgium | Travel & Leisure | 1.66× | ||
| 12 | Hornbach | Shopping | 1.58× | ||
| 13 | Psychology | Business & Career | 1.58× | ||
| 14 | Rabobank | Business & Career | 1.57× | ||
| 15 | Family | Kids & Family | 1.57× | ||
| 16 | ABN AMRO | Business & Career | 1.55× | ||
| 17 | Pets | Pets & Animals | 1.54× | ||
| 18 | Etos | Health | 1.54× | ||
| 19 | Vacations | Travel & Leisure | 1.51× | ||
| 20 | Aldi | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.72× | |
| Extroversion | THRILL | 1.61× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Quality Awareness | PREMIUM | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Birds has an estimated audience of 2,254,308 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
60.3% of Birds fans are female, 39.7% are male, with an average age of 46.2 years.
Birds fans show strongest brand affinity for Jumbo (supermarket) (1.72×), Walking (2.81×), and Canada (1.96×) over the country average.
Birds fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Brabant (reach ~400K), and Gelderland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Birds itself, the audience over-indexes on Walking (2.81×), Canada (1.96×), Nature (1.81×), and WhatsApp (1.66×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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