Birds Audience in Spain
Birds has an estimated audience of 5,730,084 people in Spain. 54.1% are female, 45.9% are male, average age 46.4. Top brand affinities: Aldi, Mario Vargas Llosa, TripAdvisor, Nature, Livemusic.
Top brand affinities include Aldi, Mario Vargas Llosa, TripAdvisor, with strongest over-indexing on Aldi (2.78× the country average). Demographically, the Birds audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Category: Pets & Animals · Type: Topic
Demographics of Birds fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 46.4 |
| Estimated audience size | 5,730,084 |
Audience persona
The typical Birds fan in Spain is balanced, around 46.4 years old, with strong Pet Ownership tendencies and a notable affinity for Aldi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 2.78× | Shopping |
| Mario Vargas Llosa | 4.54× | Literature |
| TripAdvisor | 3.1× | Travel & Leisure |
| Nature | 1.77× | Home & Garden |
| Livemusic | 3.39× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Hair conditioner | 4.01× | Beauty & Wellness |
| Dentistry | 3.56× | Business & Career |
| 1.69× | Internet & Social Media | |
| Hoodie | 3.99× | Fashion & Accessoires |
| RTVE | 2.56× | Movies & TV |
| Kundalini yoga | 4.36× | Health |
| Local food | 2.37× | Food & Beverages |
| Conforama | 2.52× | Home & Garden |
| Online poker | 3.38× | Games |
| Kitchen | 1.5× | Home & Garden |
| IBEX 35 | 1.56× | Business & Career |
| Google Maps | 1.73× | Internet & Social Media |
| Desserts | 1.65× | Food & Beverages |
| Lunch | 2.3× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.52 |
| Community Orientation | OPEN | 1.47 |
| Individualism | JOY | 1.28 |
| Need for Security | CONSERVATISM | 1.27 |
| DIY Mentality | THRILL | 1.09 |
| Extroversion | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
See Birds audiences in other countries
More Pets & Animals audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.