A data profile of the people who buy, follow and care about Birds in Spain — modelled from more than twelve digital signal sources. Birds has an estimated audience of 5,730,084 people in Spain.
Birds has an estimated audience of 5,730,084 people in Spain. 54.1% are female, 45.9% are male, average age 46.4. Top brand affinities: Iberia (airline), WhatsApp, Nature, IBEX 35, RTVE.
Top brand affinities include Iberia (airline), WhatsApp, Nature, with strongest over-indexing on Iberia (airline) (1.96× the country average).
Demographically, the Birds audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Birds fan in Spain is balanced, around 46.4 years old, with strong Individualism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Birds profile in Spain.
54.1% are female, 45.9% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 46.4 |
| Estimated audience size | 5,730,084 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Birds audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mario Vargas Llosa | Literature | 5.78× | ||
| 02 | Satire | Literature | 3.56× | ||
| 03 | Reptiles | Pets & Animals | 3.02× | ||
| 04 | RTVE | Movies & TV | 2.71× | ||
| 05 | Refrigerator | Home & Garden | 2.42× | ||
| 06 | Internet & Social Media | 2.04× | |||
| 07 | Drawing | Home & Garden | 1.98× | ||
| 08 | Iberia (airline) | Travel & Leisure | 1.96× | ||
| 09 | Mango | Shopping | 1.91× | ||
| 10 | IBEX 35 | Business & Career | 1.87× | ||
| 11 | Real property | Home & Garden | 1.87× | ||
| 12 | Distilled beverage | Food & Beverages | 1.86× | ||
| 13 | Caixabank | Business & Career | 1.75× | ||
| 14 | Aldi | Shopping | 1.72× | ||
| 15 | Nature | Home & Garden | 1.61× | ||
| 16 | Loterías y Apuestas del Estado | Games | 1.57× | ||
| 17 | Banco Sabadell | Business & Career | 1.57× | ||
| 18 | Desserts | Food & Beverages | 1.55× | ||
| 19 | Canada | Travel & Leisure | 1.53× | ||
| 20 | Movistar+ | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.09× | |
| Community Orientation | OPEN | 1.58× | |
| Pet Ownership | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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