Birds Audience in United Kingdom
Birds has an estimated audience of 11,758,926 people in United Kingdom. 62.9% are female, 37.1% are male, average age 45.8. Top regions: South East, Yorkshire and the Humber, East Midlands. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Birds fan in United Kingdom is 45.8 years old, more female, and lives primarily in South East. The audience is concentrated in South East, Yorkshire and the Humber, East Midlands. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Birds audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Individualism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Birds fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 45.8 |
| Estimated audience size | 11,758,926 |
Audience persona
The typical Birds fan in United Kingdom is more female, around 45.8 years old, with strong Individualism tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 1,559,880 | 0.99× |
| Yorkshire and the Humber | 1,269,255 | 1.34× |
| East Midlands | 848,733 | 1.02× |
| East of England | 837,486 | 0.78× |
| South West | 831,033 | 0.86× |
| West Midlands | 742,630 | 1.47× |
| North West | 595,673 | 0.47× |
| North East | 483,599 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| Weddings | 1.85× | Kids & Family |
| Hobby | 1.84× | Home & Garden |
| Vegetable | 2.04× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.18 |
| Indulgence | JOY | 1.15 |
| Pet Ownership | JOY | 1.12 |
| Convenience Orientation | PREMIUM | 1.11 |
| Community Orientation | OPEN | 1.1 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
See Birds audiences in other countries
More Pets & Animals audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Birds have in United Kingdom?
Birds has an estimated audience of 11,758,926 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
What is the gender split and age of Birds fans?
62.9% of Birds fans are female, 37.1% are male, with an average age of 45.8 years.
Which brands do Birds fans like most?
Birds fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Birds fans live in United Kingdom?
Birds fans in United Kingdom are most concentrated in South East (reach 1,559,880), Yorkshire and the Humber (reach 1,269,255), and East Midlands (reach 848,733). These three regions account for the largest share of the active audience.
What other brands do Birds fans also like?
Beyond Birds itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.