A data profile of the people who buy, follow and care about Birds in United Kingdom — modelled from more than twelve digital signal sources. Birds has an estimated audience of 11,758,926 people in United Kingdom.
The average Birds fan in United Kingdom is 45.8 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East Midlands.
Top brand affinities include Hobby, Kitchen, Wikipedia, with strongest over-indexing on Hobby (1.9× the country average).
Demographically, the Birds audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Birds fan in United Kingdom is more female, around 45.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Hobby.
The key figures that characterise the Birds profile in United Kingdom.
62.9% are female, 37.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 45.8 |
| Estimated audience size | 11,758,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Birds audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
Where the Birds audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.47× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.34× | |
| 03 | North East | ~500K | 1.05× | |
| 04 | East Midlands | ~800K | 1.02× | |
| 05 | South East | ~1.5M | 0.99× | |
| 06 | South West | ~800K | 0.86× | |
| 07 | East of England | ~800K | 0.79× | |
| 08 | North West | ~600K | 0.50× |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 2.28× | ||
| 02 | Wikipedia | Internet & Social Media | 2.16× | ||
| 03 | Hot tub | Home & Garden | 2.13× | ||
| 04 | Fish and chips | Food & Beverages | 2.07× | ||
| 05 | Esso | Cars & Mobility | 1.96× | ||
| 06 | Refrigerator | Home & Garden | 1.92× | ||
| 07 | Satire | Literature | 1.92× | ||
| 08 | Mother's Day | Kids & Family | 1.92× | ||
| 09 | Hobby | Home & Garden | 1.90× | ||
| 10 | Risk management | Business & Career | 1.88× | ||
| 11 | Mobile home | Cars & Mobility | 1.84× | ||
| 12 | Volunteering | Politics & Society | 1.82× | ||
| 13 | Real property | Home & Garden | 1.77× | ||
| 14 | Distilled beverage | Food & Beverages | 1.69× | ||
| 15 | William Hill (bookmaker) | Games | 1.64× | ||
| 16 | Drawing | Home & Garden | 1.62× | ||
| 17 | Aldi | Shopping | 1.59× | ||
| 18 | Internet & Social Media | 1.59× | |||
| 19 | Kitchen | Home & Garden | 1.54× | ||
| 20 | Pet food | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.19× | |
| Pet Ownership | JOY | 1.17× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Career Orientation | POWER | 0.90× |
Birds has an estimated audience of 11,758,926 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
62.9% of Birds fans are female, 37.1% are male, with an average age of 45.8 years.
Birds fans show strongest brand affinity for Hobby (1.9×), Kitchen (1.54×), and Wikipedia (2.16×) over the country average.
Birds fans in United Kingdom are most concentrated in South East (reach ~1.5M), Yorkshire and the Humber (reach ~1.5M), and East Midlands (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Birds itself, the audience over-indexes on Kitchen (1.54×), Wikipedia (2.16×), Aldi (1.59×), and Distilled beverage (1.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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