A data profile of the people who buy, follow and care about Birds in Finland — modelled from more than twelve digital signal sources. Birds has an estimated audience of 662,098 people in Finland.
Birds has an estimated audience of 662,098 people in Finland. 63.8% are female, 36.2% are male, average age 46.5. Top brand affinities: Biltema, Nature, Danske Bank, Drawing, Desserts.
Top brand affinities include Biltema, Nature, Danske Bank, with strongest over-indexing on Biltema (1.6× the country average).
Demographically, the Birds audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Birds fan in Finland is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Birds profile in Finland.
63.8% are female, 36.2% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 46.5 |
| Estimated audience size | 662,098 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Birds audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indian cuisine | Food & Beverages | 3.47× | ||
| 02 | Drawing | Home & Garden | 2.95× | ||
| 03 | Backpack | Fashion & Accessoires | 2.77× | ||
| 04 | Non-fiction books | Literature | 2.62× | ||
| 05 | Hairstyle | Beauty & Wellness | 2.27× | ||
| 06 | Travel photography | Technology & Electronics | 2.24× | ||
| 07 | Wildlife photography | Technology & Electronics | 2.16× | ||
| 08 | Library | Literature | 2.08× | ||
| 09 | Desserts | Food & Beverages | 2.01× | ||
| 10 | Modern art | Arts & Culture | 1.83× | ||
| 11 | Danske Bank | Business & Career | 1.67× | ||
| 12 | Sunglasses | Fashion & Accessoires | 1.67× | ||
| 13 | Cruises | Travel & Leisure | 1.64× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.62× | ||
| 15 | Pizza | Food & Beverages | 1.61× | ||
| 16 | Biltema | Business & Career | 1.60× | ||
| 17 | Nature | Home & Garden | 1.60× | ||
| 18 | Dinner | Food & Beverages | 1.56× | ||
| 19 | Dogs | Pets & Animals | 1.55× | ||
| 20 | Stockmann | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Pet Ownership | JOY | 1.41× | |
| Extroversion | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.95× | |
| Social Media Usage | JOY | 0.95× | |
| Risk Appetite | THRILL | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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