A data profile of the people who buy, follow and care about Birds in Norway — modelled from more than twelve digital signal sources. Birds has an estimated audience of 790,087 people in Norway.
Birds has an estimated audience of 790,087 people in Norway. 58.0% are female, 42.0% are male, average age 47.2. Top brand affinities: Drawing, Nature, Vacations, Toys, Hairstyle.
Top brand affinities include Drawing, Nature, Vacations, with strongest over-indexing on Drawing (2.94× the country average).
Demographically, the Birds audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Birds fan in Norway is more female, around 47.2 years old, with strong Community Orientation tendencies and a notable affinity for Drawing.
The key figures that characterise the Birds profile in Norway.
58.0% are female, 42.0% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 47.2 |
| Estimated audience size | 790,087 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Birds audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online poker | Games | 4.16× | ||
| 02 | German cuisine | Food & Beverages | 3.29× | ||
| 03 | Indian cuisine | Food & Beverages | 3.18× | ||
| 04 | Drawing | Home & Garden | 2.94× | ||
| 05 | Non-fiction books | Literature | 2.93× | ||
| 06 | Hairstyle | Beauty & Wellness | 2.51× | ||
| 07 | Wildlife photography | Technology & Electronics | 2.50× | ||
| 08 | Scooters | Cars & Mobility | 2.39× | ||
| 09 | Travel photography | Technology & Electronics | 2.23× | ||
| 10 | Germany | Travel & Leisure | 2.21× | ||
| 11 | Toys | Games | 2.07× | ||
| 12 | Modern art | Arts & Culture | 1.91× | ||
| 13 | Desserts | Food & Beverages | 1.84× | ||
| 14 | Cruises | Travel & Leisure | 1.82× | ||
| 15 | Modern architecture | Arts & Culture | 1.79× | ||
| 16 | Vacations | Travel & Leisure | 1.78× | ||
| 17 | Nature | Home & Garden | 1.66× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.63× | ||
| 19 | Dinner | Food & Beverages | 1.59× | ||
| 20 | Education | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Pet Ownership | JOY | 1.42× | |
| Extroversion | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| Risk Appetite | THRILL | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.