A data profile of the people who buy, follow and care about Birds in Argentina — modelled from more than twelve digital signal sources. Birds has an estimated audience of 1,550,490 people in Argentina.
Birds has an estimated audience of 1,550,490 people in Argentina. 58.5% are female, 41.5% are male, average age 39.1. Top brand affinities: Non-alcoholic beverage, Sevilla FC, Jessica Alba, Mineral water, Made in USA.
Top brand affinities include Non-alcoholic beverage, Sevilla FC, Jessica Alba, with strongest over-indexing on Non-alcoholic beverage (1.7× the country average).
Demographically, the Birds audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Birds fan in Argentina is more female, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Birds profile in Argentina.
58.5% are female, 41.5% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.1 |
| Estimated audience size | 1,550,490 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Birds audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Endangered species | Pets & Animals | 1.77× | ||
| 02 | Jessica Alba | Movies & TV | 1.75× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.70× | ||
| 04 | Cubism | Arts & Culture | 1.64× | ||
| 05 | Cesar Millan | Pets & Animals | 1.59× | ||
| 06 | Organic chemistry | Business & Career | 1.59× | ||
| 07 | Bonfire | Music & Radio | 1.57× | ||
| 08 | Sevilla FC | Sports | 1.56× | ||
| 09 | Made in USA | Business & Career | 1.56× | ||
| 10 | Zoo | Kids & Family | 1.56× | ||
| 11 | Jamie Foxx | Movies & TV | 1.56× | ||
| 12 | Holiday Inn | Travel & Leisure | 1.55× | ||
| 13 | Deutsche Welle | Music & Radio | 1.55× | ||
| 14 | Herbalism | Health | 1.54× | ||
| 15 | Royal Canin | Pets & Animals | 1.54× | ||
| 16 | Dolly Parton | Music & Radio | 1.53× | ||
| 17 | Chewing gum | Food & Beverages | 1.53× | ||
| 18 | Mineral water | Food & Beverages | 1.52× | ||
| 19 | Breakfast television | Movies & TV | 1.52× | ||
| 20 | Health insurance | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Tradition | CONSERVATISM | 1.25× | |
| Spirituality | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Risk Appetite | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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