A data profile of the people who buy, follow and care about Birds in Colombia — modelled from more than twelve digital signal sources. Birds has an estimated audience of 3,618,778 people in Colombia.
Birds has an estimated audience of 3,618,778 people in Colombia. 50.9% are female, 49.1% are male, average age 35.9. Top brand affinities: Jessica Alba, Washington Commanders, Jean-Michel Jarre, Amiens SC, Aziz Ansari.
Top brand affinities include Jessica Alba, Washington Commanders, Jean-Michel Jarre, with strongest over-indexing on Jessica Alba (1.55× the country average).
Demographically, the Birds audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership.
The typical Birds fan in Colombia is balanced, around 35.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Jessica Alba.
The key figures that characterise the Birds profile in Colombia.
50.9% are female, 49.1% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 35.9 |
| Estimated audience size | 3,618,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Birds audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jean-Michel Jarre | Music & Radio | 1.65× | ||
| 02 | Amiens SC | Sports | 1.64× | ||
| 03 | Washington Commanders | Sports | 1.56× | ||
| 04 | Jessica Alba | Movies & TV | 1.55× | ||
| 05 | Aziz Ansari | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.17× | |
| Pet Ownership | JOY | 1.14× | |
| Individualism | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Mindfulness | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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