A data profile of the people who buy, follow and care about Illustration in Poland — modelled from more than twelve digital signal sources. Illustration has an estimated audience of 1,615,220 people in Poland.
Illustration has an estimated audience of 1,615,220 people in Poland. 58.7% are female, 41.3% are male, average age 33.5. Top brand affinities: Contemporary art, Twitch, Digital photography, Fine art, Vintage clothing.
Top brand affinities include Contemporary art, Twitch, Digital photography, with strongest over-indexing on Contemporary art (3.17× the country average).
Demographically, the Illustration audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
The typical Illustration fan in Poland is more female, around 33.5 years old, with strong Sustainability tendencies and a notable affinity for Contemporary art.
The key figures that characterise the Illustration profile in Poland.
58.7% are female, 41.3% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 33.5 |
| Estimated audience size | 1,615,220 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Illustration audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.0% |
| China | 13.6% |
| Japan | 12.1% |
The strongest cross-interests of the Illustration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contemporary art | Arts & Culture | 3.17× | ||
| 02 | Crime fiction | Literature | 3.10× | ||
| 03 | Digital photography | Business & Career | 2.98× | ||
| 04 | Love & Sex | Kids & Family | 2.88× | ||
| 05 | Abstract art | Arts & Culture | 2.73× | ||
| 06 | Vintage clothing | Fashion & Accessoires | 2.70× | ||
| 07 | Fine art | Business & Career | 2.58× | ||
| 08 | Local food | Food & Beverages | 2.57× | ||
| 09 | Art jewelry | Fashion & Accessoires | 2.53× | ||
| 10 | Twitch | Games | 2.52× | ||
| 11 | Manga | Literature | 2.27× | ||
| 12 | Modern art | Arts & Culture | 2.00× | ||
| 13 | Renovation | Home & Garden | 1.83× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.83× | ||
| 15 | Activism | Politics & Society | 1.82× | ||
| 16 | Airbnb | Travel & Leisure | 1.78× | ||
| 17 | Pet food | Pets & Animals | 1.68× | ||
| 18 | PUDELEK | News | 1.60× | ||
| 19 | Flower | Home & Garden | 1.58× | ||
| 20 | Rossmann | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.67× | |
| Early Adopter Mentality | POWER | 1.40× | |
| Individualism | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Convenience Orientation | PREMIUM | 0.86× | |
| Quality Awareness | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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