A data profile of the people who buy, follow and care about Illustration in Italy — modelled from more than twelve digital signal sources. Illustration has an estimated audience of 7,744,730 people in Italy.
Illustration has an estimated audience of 7,744,730 people in Italy. 54.1% are female, 45.9% are male, average age 37.1. Top brand affinities: Do it yourself (DIY), Art exhibition, Contemporary art, Digital art, Harry Potter.
Top brand affinities include Do it yourself (DIY), Art exhibition, Contemporary art, with strongest over-indexing on Do it yourself (DIY) (1.97× the country average).
Demographically, the Illustration audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
The typical Illustration fan in Italy is balanced, around 37.1 years old, with strong Mindfulness tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Illustration profile in Italy.
54.1% are female, 45.9% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 37.1 |
| Estimated audience size | 7,744,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Illustration audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.0% |
| China | 13.6% |
| Japan | 12.1% |
The strongest cross-interests of the Illustration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital art | Arts & Culture | 3.70× | ||
| 02 | Anime and manga fandom | Literature | 3.12× | ||
| 03 | Watercolor painting | Arts & Culture | 3.04× | ||
| 04 | Abstract art | Arts & Culture | 2.97× | ||
| 05 | Art exhibition | Arts & Culture | 2.81× | ||
| 06 | Robert Redford | Movies & TV | 2.51× | ||
| 07 | Contemporary art | Arts & Culture | 2.25× | ||
| 08 | Fine art | Business & Career | 2.23× | ||
| 09 | Modern art | Arts & Culture | 2.20× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 1.97× | ||
| 11 | Fine-art photography | Technology & Electronics | 1.95× | ||
| 12 | Manga | Literature | 1.93× | ||
| 13 | Art museum | Arts & Culture | 1.90× | ||
| 14 | Summer vacation | Travel & Leisure | 1.87× | ||
| 15 | Activism | Politics & Society | 1.86× | ||
| 16 | Batman | Movies & TV | 1.83× | ||
| 17 | Digital photography | Business & Career | 1.82× | ||
| 18 | Superman | Movies & TV | 1.82× | ||
| 19 | Harry Potter | Movies & TV | 1.79× | ||
| 20 | Comics | Literature | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.56× | |
| Urban Lifestyle | OPEN | 1.44× | |
| Early Adopter Mentality | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Family Orientation | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.