How to read this list
Rank
Position in the Top 75, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Contemporary art |
12M | 6.0% | 40.6 | 59.4% | Art movement |
| 2 |  Modern art |
10M | 5.5% | 40.1 | 59.3% | Art movement |
| 3 |  Culinary art |
9.2M | 4.5% | 44.8 | 64.7% | Art movement |
| 4 |  Decorative arts |
8.8M | 4.3% | 42.5 | 64.8% | Art movement |
| 5 |  Illustration |
7.7M | 4.1% | 37.1 | 54.1% | Art movement |
| 6 |  Japanese art |
4.6M | 4.4% | 36.7 | 53.2% | Art movement |
| 7 |  Abstract art |
4.4M | 4.3% | 39.2 | 61.4% | Art movement |
| 8 |  Digital art |
4.2M | 3.5% | 35.3 | 51.3% | Art movement |
| 9 |  Conceptual art |
4M | 4.9% | 41.6 | 58.3% | Art movement |
| 10 |  Street art |
3.8M | 6.0% | 36.2 | 49.4% | Art movement |
| 11 |  Postmodernism |
3.7M | 15.8% | 43.5 | 47.3% | Art movement |
| 12 |  Graffiti |
3.3M | 5.3% | 37.6 | 48.2% | Art movement |
| 13 |  Art Deco |
2.8M | 8.4% | 45.2 | 64.0% | Art movement |
| 14 |  Plastic arts |
2.4M | 4.7% | 42.4 | 60.4% | Art movement |
| 15 |  Modernism |
2.4M | 6.0% | 38.5 | 58.0% | Art movement |
| 16 |  Ceramic art |
2M | 7.2% | 42.5 | 64.9% | Art movement |
| 17 |  Performance art |
1.9M | 3.5% | 39.4 | 53.6% | Art movement |
| 18 |  Urban art |
1.6M | 5.7% | 36.6 | 46.6% | Art movement |
| 19 |  Folk art |
1.5M | 3.7% | 45.6 | 68.2% | Art movement |
| 20 |  Pop art |
1.3M | 6.3% | 40.9 | 53.3% | Art movement |
| 21 |  Impressionism |
1.2M | 16.6% | 43.4 | 63.2% | Art movement |
| 22 |  Landscape painting |
1.2M | 4.6% | 33.1 | 58.0% | Art movement |
| 23 |  Macro photography |
1.2M | 7.3% | 38.1 | 47.7% | Art movement |
| 24 |  Byzantine art |
1.1M | 9.8% | 43.3 | 65.6% | Art movement |
| 25 |  Ancient art |
1M | 27.3% | 47.4 | 62.6% | Art movement |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 75 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each art movement by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest art movement in Italy?
Contemporary art currently leads with an estimated audience of 12M people in Italy.