A data profile of the people who buy, follow and care about Postmodernism in Italy — modelled from more than twelve digital signal sources. Postmodernism has an estimated audience of 3,711,940 people in Italy.
The average Postmodernism fan in Italy is 43.5 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Catholic Church, Do it yourself (DIY), God, with strongest over-indexing on Catholic Church (1.53× the country average).
Demographically, the Postmodernism audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Postmodernism fan in Italy is balanced, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Catholic Church.
The key figures that characterise the Postmodernism profile in Italy.
47.3% are female, 52.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 43.5 |
| Estimated audience size | 3,711,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Postmodernism audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.8% |
| France | 17.3% |
| Italy | 15.8% |
Where the Postmodernism audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~200K | 3.97× | |
| 02 | Aosta Valley | ~10K | 1.17× | |
| 03 | Molise | ~20K | 1.09× | |
| 04 | Basilicata | ~30K | 1.01× | |
| 05 | Tuscany | ~200K | 0.96× | |
| 06 | Abruzzo | ~80K | 0.94× | |
| 07 | Trentino-Alto Adige/Südtirol | ~70K | 0.94× | |
| 08 | Friuli-Venezia Giulia | ~70K | 0.94× | |
| 09 | Calabria | ~100K | 0.93× | |
| 10 | Sardinia | ~100K | 0.92× | |
| 11 | Liguria | ~100K | 0.92× | |
| 12 | Marche | ~90K | 0.92× | |
| 13 | Puglia | ~200K | 0.89× | |
| 14 | Lazio | ~400K | 0.88× | |
| 15 | Sicilia | ~300K | 0.86× | |
| 16 | Emilia-Romagna | ~300K | 0.85× | |
| 17 | Veneto | ~200K | 0.84× | |
| 18 | Piedmont | ~200K | 0.84× | |
| 19 | Campania | ~300K | 0.82× | |
| 20 | Lombardy | ~500K | 0.77× |
The strongest cross-interests of the Postmodernism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charity shop | Fashion & Accessoires | 2.69× | ||
| 02 | Bricolage | Home & Garden | 2.41× | ||
| 03 | Ornamental plant | Home & Garden | 1.96× | ||
| 04 | Anthropology | Business & Career | 1.92× | ||
| 05 | Coop | Food & Beverages | 1.78× | ||
| 06 | Living room | Home & Garden | 1.68× | ||
| 07 | Bedroom | Home & Garden | 1.68× | ||
| 08 | Jesus | Politics & Society | 1.66× | ||
| 09 | Dwelling | Home & Garden | 1.58× | ||
| 10 | Vegetable | Food & Beverages | 1.58× | ||
| 11 | Chemical formula | Business & Career | 1.58× | ||
| 12 | God | Politics & Society | 1.56× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 14 | Specialty (medicine) | Health | 1.55× | ||
| 15 | Grande Fratello | Movies & TV | 1.54× | ||
| 16 | Catholic Church | Politics & Society | 1.53× | ||
| 17 | Weight loss (Fitness And wellness) | Health | 1.53× | ||
| 18 | Physician | Business & Career | 1.51× | ||
| 19 | Aphorism | Literature | 1.50× | ||
| 20 | Blouse | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.45× | |
| DIY Mentality | THRILL | 1.42× | |
| Spirituality | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Risk Appetite | THRILL | 0.91× | |
| Luxury Orientation | PREMIUM | 0.94× |
Postmodernism has an estimated audience of 3,711,940 people in Italy, concentrated in Lombardy and Lazio.
47.3% of Postmodernism fans are female, 52.7% are male, with an average age of 43.5 years.
Postmodernism fans show strongest brand affinity for Catholic Church (1.53×), Do it yourself (DIY) (1.55×), and God (1.56×) over the country average.
Postmodernism fans in Italy are most concentrated in Lombardy (reach ~500K), Lazio (reach ~400K), and Campania (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Postmodernism itself, the audience over-indexes on Do it yourself (DIY) (1.55×), God (1.56×), Coop (1.78×), and Jesus (1.66×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Postmodernism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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