A data profile of the people who buy, follow and care about Bricolage in Italy — modelled from more than twelve digital signal sources. Bricolage has an estimated audience of 4,228,337 people in Italy.
The average Bricolage fan in Italy is 43.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include WhatsApp, Improvisation, Wikipedia, with strongest over-indexing on WhatsApp (2.11× the country average).
Demographically, the Bricolage audience skews more female with an average age of 43.6, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bricolage fan in Italy is more female, around 43.6 years old, with strong DIY Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Bricolage profile in Italy.
60.3% are female, 39.7% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 43.6 |
| Estimated audience size | 4,228,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 27% |
Where the Bricolage audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~500K | 1.47× | |
| 02 | Tuscany | ~400K | 1.33× | |
| 03 | Lombardy | ~900K | 1.21× | |
| 04 | Veneto | ~400K | 1.16× | |
| 05 | Emilia-Romagna | ~400K | 1.14× | |
| 06 | Lazio | ~600K | 1.08× | |
| 07 | Sicilia | ~400K | 1.06× | |
| 08 | Friuli-Venezia Giulia | ~80K | 1.04× | |
| 09 | Liguria | ~100K | 1.00× | |
| 10 | Aosta Valley | ~10K | 0.98× | |
| 11 | Campania | ~500K | 0.97× | |
| 12 | Sardinia | ~100K | 0.96× | |
| 13 | Puglia | ~300K | 0.95× | |
| 14 | Trentino-Alto Adige/Südtirol | ~80K | 0.95× | |
| 15 | Abruzzo | ~90K | 0.94× | |
| 16 | Calabria | ~100K | 0.93× | |
| 17 | Basilicata | ~40K | 0.91× | |
| 18 | Molise | ~20K | 0.90× | |
| 19 | Marche | ~90K | 0.87× | |
| 20 | Umbria | ~60K | 0.87× |
The strongest cross-interests of the Bricolage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Improvisation | Music & Radio | 7.53× | ||
| 02 | Hardware store | Home & Garden | 3.94× | ||
| 03 | Flower bouquet | Home & Garden | 3.36× | ||
| 04 | Max Mara | Fashion & Accessoires | 3.21× | ||
| 05 | Wikipedia | Internet & Social Media | 3.18× | ||
| 06 | HVAC | Home & Garden | 2.81× | ||
| 07 | Mediaset | Technology & Electronics | 2.67× | ||
| 08 | Sustainable energy | Home & Garden | 2.50× | ||
| 09 | Renewable energy | Business & Career | 2.40× | ||
| 10 | IKEA | Home & Garden | 2.27× | ||
| 11 | Internet & Social Media | 2.11× | |||
| 12 | Lidl | Shopping | 2.10× | ||
| 13 | Innovation | Business & Career | 2.06× | ||
| 14 | Home Appliances | Home & Garden | 1.93× | ||
| 15 | Volunteering | Politics & Society | 1.89× | ||
| 16 | Borsa Italiana | Business & Career | 1.88× | ||
| 17 | Supermarket | Shopping | 1.80× | ||
| 18 | Personal finance | Business & Career | 1.77× | ||
| 19 | Home improvement | Home & Garden | 1.60× | ||
| 20 | EBay | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.07× | |
| Convenience Orientation | PREMIUM | 1.71× | |
| Quality Awareness | PREMIUM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.81× | |
| Extroversion | THRILL | 0.85× |
Bricolage has an estimated audience of 4,228,337 people in Italy, concentrated in Lombardy and Lazio.
60.3% of Bricolage fans are female, 39.7% are male, with an average age of 43.6 years.
Bricolage fans show strongest brand affinity for WhatsApp (2.11×), Improvisation (7.53×), and Wikipedia (3.18×) over the country average.
Bricolage fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bricolage itself, the audience over-indexes on Improvisation (7.53×), Wikipedia (3.18×), IKEA (2.27×), and Personal finance (1.77×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bricolage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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