Rascasse Audience Intelligence

Bricolage Audience in United States

A data profile of the people who buy, follow and care about Bricolage in United States — modelled from more than twelve digital signal sources. Bricolage has an estimated audience of 339,573 people in United States.

#12978among Topic in United States#1648in Home & Garden

The average Bricolage fan in United States is 41.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Louisiana.

Top brand affinities include Brico Dépôt, Discount stores, Web server, with strongest over-indexing on Brico Dépôt (112.44× the country average).

Demographically, the Bricolage audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bricolage fan in United States is more female, around 41.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Brico Dépôt.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bricolage profile in United States.

Audience size
340K
in United States
Gender
59.7%♀
40.3% male
Age
41.1
average years
Country rank
#45343
Topic in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bricolage fans

59.7% are female, 40.3% are male, average age 41.1.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Bricolage audience in United States
MetricValue
Female59.7%
Male40.3%
Average age41.1
Estimated audience size339,573
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Bricolage audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3918%
40-4924%
50+25%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Bricolage audience comes from United States.

Worldwide audience distribution share by country for Bricolage
CountryShare
France30.5%
Italy27.4%
Spain8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bricolage audience in United States is strongest.

Fig. 05

Top regions by affinity

Bricolage fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K15.35×
02Louisiana~20K4.59×
03Washington, District of Columbia~2K1.66×
04New Jersey~10K1.29×
05Vermont<1K1.14×
06Massachusetts~7K1.09×
07Rhode Island~1K1.06×
08Connecticut~3K0.99×
09Maine~1K0.95×
10Alaska<1K0.93×
11New Hampshire~1K0.91×
12North Dakota<1K0.90×
13Oregon~3K0.89×
14South Dakota<1K0.89×
15Montana<1K0.88×
16Delaware<1K0.85×
17Washington~6K0.84×
18Hawaii~1K0.84×
19California~30K0.83×
20West Virginia~1K0.83×
21Idaho~1K0.82×
22New Mexico~1K0.81×
23Pennsylvania~9K0.79×
24Colorado~4K0.79×
25Nebraska~1K0.79×
26Maryland~5K0.78×
27Mississippi~2K0.78×
28Kansas~2K0.78×
29Illinois~9K0.76×
30Arkansas~2K0.76×
31Virginia~6K0.75×
32Utah~2K0.75×
33Iowa~2K0.75×
34Alabama~3K0.74×
35Kentucky~3K0.71×
36Nevada~2K0.71×
37Oklahoma~3K0.70×
38South Carolina~3K0.67×
39Minnesota~3K0.67×
40North Carolina~7K0.65×
41Michigan~6K0.65×
42Missouri~4K0.65×
43Wisconsin~3K0.65×
44Indiana~4K0.64×
45Georgia~6K0.62×
46Ohio~6K0.62×
47Tennessee~4K0.62×
48Arizona~4K0.58×
49Florida~10K0.57×
50Texas~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Bricolage, United States
0.52×1.00×15.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bricolage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bricolage audience
#·InterestCategoryAffinity×
01Brico DépôtShopping112.44×
02CastoramaShopping27.65×
03Web serverTechnology & Electronics6.36×
04Weather forecastingHome & Garden4.82×
05Discount storesShopping4.51×
06Microwave ovenHome & Garden4.34×
07Potato chipFood & Beverages4.14×
08Non-alcoholic beverageFood & Beverages4.00×
09Renewable energyBusiness & Career3.95×
10HypermarketShopping3.84×
11Solar energyHome & Garden2.97×
12Pizza HutFood & Beverages2.83×
13Britney SpearsMusic & Radio2.83×
14FedExBusiness & Career2.56×
15Shopping mallsShopping2.53×
16PinterestInternet & Social Media2.38×
17Domino's PizzaFood & Beverages2.34×
18SubwayFood & Beverages2.32×
19McDonald'sFood & Beverages1.99×
20FurnitureHome & Garden1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bricolage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bricolage audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.28×
Price SensitivityPREMIUM2.03×
Community OrientationOPEN1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bricolage audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.72×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bricolage have in United States?

Bricolage has an estimated audience of 339,573 people in United States, concentrated in New York and California.

02

What is the gender split and age of Bricolage fans?

59.7% of Bricolage fans are female, 40.3% are male, with an average age of 41.1 years.

03

Which brands do Bricolage fans like most?

Bricolage fans show strongest brand affinity for Brico Dépôt (112.44×), Discount stores (4.51×), and Web server (6.36×) over the country average.

04

Where do Bricolage fans live in United States?

Bricolage fans in United States are most concentrated in New York (reach ~300K), California (reach ~30K), and Louisiana (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bricolage fans also like?

Beyond Bricolage itself, the audience over-indexes on Discount stores (4.51×), Web server (6.36×), Pinterest (2.38×), and Pizza Hut (2.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bricolage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bricolage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →