A data profile of the people who buy, follow and care about Self-awareness in Switzerland — modelled from more than twelve digital signal sources. Self-awareness has an estimated audience of 1,104,981 people in Switzerland.
The average Self-awareness fan in Switzerland is 42.1 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Airbnb, Self-knowledge (psychology), Child development, with strongest over-indexing on Airbnb (1.52× the country average).
Demographically, the Self-awareness audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Self-awareness fan in Switzerland is more female, around 42.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Airbnb.
The key figures that characterise the Self-awareness profile in Switzerland.
69.9% are female, 30.1% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 42.1 |
| Estimated audience size | 1,104,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Self-awareness audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 7.9% |
| Japan | 6.3% |
Where the Self-awareness audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zug | ~20K | 1.12× | |
| 02 | Thurgau | ~30K | 1.07× | |
| 03 | Graubünden | ~30K | 1.06× | |
| 04 | Solothurn | ~30K | 1.04× | |
| 05 | Basel-Landschaft | ~30K | 1.04× | |
| 06 | Basel-City | ~40K | 1.01× | |
| 07 | Luzern | ~50K | 0.98× | |
| 08 | Canton of St. Gallen | ~50K | 0.97× | |
| 09 | Ticino | ~40K | 0.97× | |
| 10 | Aargau | ~70K | 0.95× | |
| 11 | Vaud | ~100K | 0.93× | |
| 12 | Canton of Bern | ~100K | 0.92× | |
| 13 | Canton of Zürich | ~200K | 0.87× |
The strongest cross-interests of the Self-awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 2.94× | ||
| 02 | Self-knowledge (psychology) | Health | 2.75× | ||
| 03 | Day care | Health | 2.64× | ||
| 04 | Babywalz | Kids & Family | 2.55× | ||
| 05 | Emotional intelligence | Health | 2.47× | ||
| 06 | Self-confidence | Health | 2.44× | ||
| 07 | Self-help | Health | 2.34× | ||
| 08 | Self-love | Health | 2.16× | ||
| 09 | Self-esteem | Health | 2.16× | ||
| 10 | Grandparent | Kids & Family | 1.99× | ||
| 11 | Decoration | Home & Garden | 1.72× | ||
| 12 | Parent | Kids & Family | 1.70× | ||
| 13 | Interpersonal relationship | Kids & Family | 1.69× | ||
| 14 | Toddler | Kids & Family | 1.67× | ||
| 15 | Therapy | Health | 1.63× | ||
| 16 | Motivation | Business & Career | 1.57× | ||
| 17 | Woman | Kids & Family | 1.56× | ||
| 18 | Childhood | Kids & Family | 1.55× | ||
| 19 | Airbnb | Travel & Leisure | 1.52× | ||
| 20 | Personal development | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.27× | |
| Healthy Lifestyle | BALANCE | 1.24× | |
| Patriotism | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Travelling | THRILL | 0.96× | |
| Sustainability | BALANCE | 0.97× |
Self-awareness has an estimated audience of 1,104,981 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
69.9% of Self-awareness fans are female, 30.1% are male, with an average age of 42.1 years.
Self-awareness fans show strongest brand affinity for Airbnb (1.52×), Self-knowledge (psychology) (2.75×), and Child development (2.94×) over the country average.
Self-awareness fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Self-awareness itself, the audience over-indexes on Self-knowledge (psychology) (2.75×), Child development (2.94×), Self-love (2.16×), and Self-esteem (2.16×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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