A data profile of the people who buy, follow and care about Motivation in Switzerland — modelled from more than twelve digital signal sources. Motivation has an estimated audience of 1,491,016 people in Switzerland.
Motivation has an estimated audience of 1,491,016 people in Switzerland. 58.1% are female, 41.9% are male, average age 43.9. Top brand affinities: Coop, Google, Hornbach, Swiss International Air Lines, Psychology.
Top brand affinities include Coop, Google, Hornbach, with strongest over-indexing on Coop (1.68× the country average).
Demographically, the Motivation audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Motivation fan in Switzerland is more female, around 43.9 years old, with strong Mindfulness tendencies and a notable affinity for Coop.
The key figures that characterise the Motivation profile in Switzerland.
58.1% are female, 41.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 43.9 |
| Estimated audience size | 1,491,016 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Motivation audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
The strongest cross-interests of the Motivation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-esteem | Health | 2.42× | ||
| 02 | Hornbach | Shopping | 2.27× | ||
| 03 | Charity and causes | Business & Career | 2.19× | ||
| 04 | Happiness | Health | 2.10× | ||
| 05 | Psychology | Business & Career | 1.96× | ||
| 06 | Tattoos | Fashion & Accessoires | 1.93× | ||
| 07 | Desserts | Food & Beverages | 1.84× | ||
| 08 | Weddings | Kids & Family | 1.84× | ||
| 09 | Wikipedia | Internet & Social Media | 1.82× | ||
| 10 | Swiss International Air Lines | Travel & Leisure | 1.73× | ||
| 11 | Conforama | Home & Garden | 1.73× | ||
| 12 | Dogs | Pets & Animals | 1.73× | ||
| 13 | Bars | Travel & Leisure | 1.73× | ||
| 14 | Coop | Food & Beverages | 1.68× | ||
| 15 | Spas | Beauty & Wellness | 1.67× | ||
| 16 | Education | Business & Career | 1.59× | ||
| 17 | Nature | Home & Garden | 1.57× | ||
| 18 | Concerts | Music & Radio | 1.57× | ||
| 19 | Mobile phones | Technology & Electronics | 1.52× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.72× | |
| Community Orientation | OPEN | 1.60× | |
| Extroversion | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| Quality Awareness | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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