A data profile of the people who buy, follow and care about Motivation in Indonesia — modelled from more than twelve digital signal sources. Motivation has an estimated audience of 3,178,682 people in Indonesia.
Motivation has an estimated audience of 3,178,682 people in Indonesia. 41.2% are female, 58.8% are male, average age 37.6. Top brand affinities: Telegram, Slot machine, Online poker, Meat, Viu (streaming media).
Top brand affinities include Telegram, Slot machine, Online poker, with strongest over-indexing on Telegram (2.04× the country average).
Demographically, the Motivation audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Motivation fan in Indonesia is more male, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Telegram.
The key figures that characterise the Motivation profile in Indonesia.
41.2% are female, 58.8% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 37.6 |
| Estimated audience size | 3,178,682 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Motivation audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
The strongest cross-interests of the Motivation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 2.64× | ||
| 02 | Slot machine | Games | 2.11× | ||
| 03 | Telegram | Internet & Social Media | 2.04× | ||
| 04 | Self-employment | Business & Career | 2.01× | ||
| 05 | Investment management | Business & Career | 1.95× | ||
| 06 | Online poker | Games | 1.88× | ||
| 07 | Indonesian cuisine | Food & Beverages | 1.86× | ||
| 08 | Baby food | Kids & Family | 1.80× | ||
| 09 | Fashion show | Fashion & Accessoires | 1.78× | ||
| 10 | NASDAQ | Business & Career | 1.76× | ||
| 11 | Washing machine | Home & Garden | 1.70× | ||
| 12 | Charity and causes | Business & Career | 1.69× | ||
| 13 | Innovation | Business & Career | 1.68× | ||
| 14 | Ice cream | Food & Beverages | 1.65× | ||
| 15 | Viu (streaming media) | Movies & TV | 1.64× | ||
| 16 | FC Bayern Munich | Sports | 1.63× | ||
| 17 | Meat | Food & Beverages | 1.60× | ||
| 18 | Coffee roasting | Food & Beverages | 1.55× | ||
| 19 | Cholesterol | Food & Beverages | 1.53× | ||
| 20 | Massively multiplayer online games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.43× | |
| Community Orientation | OPEN | 1.40× | |
| Pet Ownership | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.78× | |
| Creativity | OPEN | 0.80× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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