A data profile of the people who buy, follow and care about Motivation in South Africa — modelled from more than twelve digital signal sources. Motivation has an estimated audience of 2,682,646 people in South Africa.
Motivation has an estimated audience of 2,682,646 people in South Africa. 54.8% are female, 45.2% are male, average age 36.7. Top brand affinities: Massive open online course, Social shopping, Gwyneth Paltrow, Water pollution, Alexander McQueen (brand).
Top brand affinities include Massive open online course, Social shopping, Gwyneth Paltrow, with strongest over-indexing on Massive open online course (1.56× the country average).
Demographically, the Motivation audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Indulgence, Mindfulness.
The typical Motivation fan in South Africa is balanced, around 36.7 years old, with strong Indulgence tendencies and a notable affinity for Massive open online course.
The key figures that characterise the Motivation profile in South Africa.
54.8% are female, 45.2% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 36.7 |
| Estimated audience size | 2,682,646 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 19% |
of the worldwide Motivation audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
The strongest cross-interests of the Motivation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Copa América | Sports | 1.84× | ||
| 02 | Water pollution | Politics & Society | 1.64× | ||
| 03 | Ottawa Senators | Sports | 1.61× | ||
| 04 | Gwyneth Paltrow | Movies & TV | 1.59× | ||
| 05 | Massive open online course | Business & Career | 1.56× | ||
| 06 | Alexander McQueen (brand) | Fashion & Accessoires | 1.56× | ||
| 07 | Schnapps | Food & Beverages | 1.56× | ||
| 08 | Social shopping | Shopping | 1.55× | ||
| 09 | Washington Commanders | Sports | 1.53× | ||
| 10 | Giveaways | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Mindfulness | BALANCE | 1.23× | |
| Design Affinity | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.85× | |
| Urban Lifestyle | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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