A data profile of the people who buy, follow and care about Motivation in Norway — modelled from more than twelve digital signal sources. Motivation has an estimated audience of 770,718 people in Norway.
Motivation has an estimated audience of 770,718 people in Norway. 60.0% are female, 40.0% are male, average age 46.0. Top brand affinities: Google, Happiness, Psychology, Education, Dogs.
Top brand affinities include Google, Happiness, Psychology, with strongest over-indexing on Google (1.55× the country average).
Demographically, the Motivation audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Motivation fan in Norway is more female, around 46.0 years old, with strong Mindfulness tendencies and a notable affinity for Google.
The key figures that characterise the Motivation profile in Norway.
60.0% are female, 40.0% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 46.0 |
| Estimated audience size | 770,718 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Motivation audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
The strongest cross-interests of the Motivation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.53× | ||
| 02 | Hairstyle | Beauty & Wellness | 2.43× | ||
| 03 | Self-awareness | Health | 2.39× | ||
| 04 | Instant messaging | Internet & Social Media | 2.36× | ||
| 05 | Self-love | Health | 2.34× | ||
| 06 | Happiness | Health | 2.20× | ||
| 07 | Fiction books | Literature | 1.97× | ||
| 08 | Psychology | Business & Career | 1.89× | ||
| 09 | Hair products | Beauty & Wellness | 1.85× | ||
| 10 | Meat | Food & Beverages | 1.80× | ||
| 11 | Facebook Messenger | Internet & Social Media | 1.76× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.76× | ||
| 13 | Kindergarten | Kids & Family | 1.74× | ||
| 14 | Education | Business & Career | 1.70× | ||
| 15 | Dogs | Pets & Animals | 1.65× | ||
| 16 | Celebrity | Movies & TV | 1.63× | ||
| 17 | Spas | Beauty & Wellness | 1.60× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Higher education | Business & Career | 1.54× | ||
| 20 | Video games | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.54× | |
| Community Orientation | OPEN | 1.51× | |
| Career Orientation | POWER | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| DIY Mentality | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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