A data profile of the people who buy, follow and care about Motivation in Austria — modelled from more than twelve digital signal sources. Motivation has an estimated audience of 1,386,894 people in Austria.
The average Motivation fan in Austria is 42.6 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Psychology, Austrian Airlines, Happiness, with strongest over-indexing on Psychology (1.88× the country average).
Demographically, the Motivation audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Motivation fan in Austria is more female, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Motivation profile in Austria.
59.7% are female, 40.3% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 42.6 |
| Estimated audience size | 1,386,894 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Motivation audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
Where the Motivation audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.10× | |
| 02 | Tyrol | ~100K | 1.02× | |
| 03 | Styria | ~200K | 1.01× | |
| 04 | Carinthia (state) | ~70K | 1.00× | |
| 05 | Vorarlberg | ~50K | 1.00× | |
| 06 | Burgenland | ~40K | 1.00× | |
| 07 | Vienna | ~300K | 0.97× | |
| 08 | Salzburg | ~90K | 0.96× | |
| 09 | Lower Austria | ~200K | 0.95× |
The strongest cross-interests of the Motivation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Job interview | Business & Career | 2.48× | ||
| 02 | Self-esteem | Health | 2.10× | ||
| 03 | Happiness | Health | 2.04× | ||
| 04 | TripAdvisor | Travel & Leisure | 2.03× | ||
| 05 | Psychology | Business & Career | 1.88× | ||
| 06 | Charity and causes | Business & Career | 1.84× | ||
| 07 | Tattoos | Fashion & Accessoires | 1.71× | ||
| 08 | Desserts | Food & Beverages | 1.70× | ||
| 09 | Instant messaging | Internet & Social Media | 1.69× | ||
| 10 | Austrian Airlines | Travel & Leisure | 1.68× | ||
| 11 | Cineplexx Cinemas | Movies & TV | 1.66× | ||
| 12 | Wikipedia | Internet & Social Media | 1.64× | ||
| 13 | Felix Baumgartner | Sports | 1.64× | ||
| 14 | Hairstyle | Beauty & Wellness | 1.62× | ||
| 15 | Canada | Travel & Leisure | 1.60× | ||
| 16 | Hornbach | Shopping | 1.58× | ||
| 17 | Electronics | Technology & Electronics | 1.58× | ||
| 18 | Hungary | Travel & Leisure | 1.52× | ||
| 19 | Lindsey Vonn | Sports | 1.52× | ||
| 20 | Lodging | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.71× | |
| Community Orientation | OPEN | 1.44× | |
| Career Orientation | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.89× | |
| Convenience Orientation | PREMIUM | 0.94× | |
| Creativity | OPEN | 0.95× |
Motivation has an estimated audience of 1,386,894 people in Austria, concentrated in Vienna and Upper Austria.
59.7% of Motivation fans are female, 40.3% are male, with an average age of 42.6 years.
Motivation fans show strongest brand affinity for Psychology (1.88×), Austrian Airlines (1.68×), and Happiness (2.04×) over the country average.
Motivation fans in Austria are most concentrated in Vienna (reach ~300K), Upper Austria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Motivation itself, the audience over-indexes on Austrian Airlines (1.68×), Happiness (2.04×), Hornbach (1.58×), and Tattoos (1.71×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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