A data profile of the people who buy, follow and care about Motivation in Ireland — modelled from more than twelve digital signal sources. Motivation has an estimated audience of 1,062,716 people in Ireland.
Motivation has an estimated audience of 1,062,716 people in Ireland. 64.4% are female, 35.6% are male, average age 42.0. Top brand affinities: Psychology, Self-esteem, Drawing, Anthropology, Apprenticeship.
Top brand affinities include Psychology, Self-esteem, Drawing, with strongest over-indexing on Psychology (1.7× the country average).
Demographically, the Motivation audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Motivation fan in Ireland is more female, around 42.0 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Motivation profile in Ireland.
64.4% are female, 35.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 42.0 |
| Estimated audience size | 1,062,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide Motivation audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
The strongest cross-interests of the Motivation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-esteem | Health | 2.09× | ||
| 02 | Dream | Health | 2.05× | ||
| 03 | Psychology | Business & Career | 1.70× | ||
| 04 | Simon Cowell | Movies & TV | 1.69× | ||
| 05 | New Zealand | Travel & Leisure | 1.66× | ||
| 06 | Singapore | Travel & Leisure | 1.66× | ||
| 07 | Collagen | Beauty & Wellness | 1.62× | ||
| 08 | Reese Witherspoon | Movies & TV | 1.61× | ||
| 09 | Apple cider vinegar | Food & Beverages | 1.61× | ||
| 10 | Apprenticeship | Business & Career | 1.59× | ||
| 11 | Library | Literature | 1.57× | ||
| 12 | Vimeo | Movies & TV | 1.57× | ||
| 13 | Coursera | Business & Career | 1.57× | ||
| 14 | Crossword | Games | 1.56× | ||
| 15 | Birthday cake | Food & Beverages | 1.56× | ||
| 16 | Anthropology | Business & Career | 1.54× | ||
| 17 | Drawing | Home & Garden | 1.53× | ||
| 18 | Career development | Business & Career | 1.53× | ||
| 19 | Emotional intelligence | Health | 1.52× | ||
| 20 | Movie theater | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.39× | |
| Career Orientation | POWER | 1.37× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Spirituality | BALANCE | 0.89× | |
| Price Sensitivity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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