A data profile of the people who buy, follow and care about Motivation in Portugal — modelled from more than twelve digital signal sources. Motivation has an estimated audience of 3,582,882 people in Portugal.
The average Motivation fan in Portugal is 46.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Self-esteem, Romance novels, with strongest over-indexing on WhatsApp (1.51× the country average).
Demographically, the Motivation audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Motivation fan in Portugal is more female, around 46.4 years old, with strong Mindfulness tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Motivation profile in Portugal.
61.8% are female, 38.2% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 46.4 |
| Estimated audience size | 3,582,882 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Motivation audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
Where the Motivation audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~40K | 1.08× | |
| 02 | Portalegre District | ~40K | 1.07× | |
| 03 | Guarda District | ~50K | 1.06× | |
| 04 | Beja District | ~60K | 1.04× | |
| 05 | Vila Real District | ~70K | 1.02× | |
| 06 | Évora District | ~60K | 1.02× | |
| 07 | Castelo Branco District | ~70K | 1.01× | |
| 08 | Lisbon District | ~1M | 0.99× | |
| 09 | Viseu District | ~100K | 0.98× | |
| 10 | Azores | ~100K | 0.98× | |
| 11 | Viana do Castelo District | ~90K | 0.98× | |
| 12 | Setúbal District | ~400K | 0.97× | |
| 13 | Madeira | ~100K | 0.97× | |
| 14 | Faro District | ~200K | 0.95× | |
| 15 | Coimbra District | ~200K | 0.95× | |
| 16 | Aveiro District | ~200K | 0.94× | |
| 17 | Leiria District | ~200K | 0.94× | |
| 18 | Braga District | ~300K | 0.93× | |
| 19 | Porto District | ~700K | 0.85× | |
| 20 | Santarém District | ~100K | 0.85× |
The strongest cross-interests of the Motivation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-esteem | Health | 1.63× | ||
| 02 | Rio Ave F.C. | Sports | 1.62× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 1.62× | ||
| 04 | Beşiktaş J.K. | Sports | 1.62× | ||
| 05 | Cholesterol | Food & Beverages | 1.60× | ||
| 06 | Romance novels | Literature | 1.59× | ||
| 07 | Joan Miró | Arts & Culture | 1.59× | ||
| 08 | Peer-to-peer lending | Business & Career | 1.56× | ||
| 09 | Reverse mortgage | Business & Career | 1.56× | ||
| 10 | Mineral water | Food & Beverages | 1.55× | ||
| 11 | Weight Watchers | Food & Beverages | 1.55× | ||
| 12 | Management of hair loss | Beauty & Wellness | 1.53× | ||
| 13 | Baking powder | Food & Beverages | 1.53× | ||
| 14 | Eye liner | Beauty & Wellness | 1.52× | ||
| 15 | Europcar | Cars & Mobility | 1.52× | ||
| 16 | Italo disco | Music & Radio | 1.52× | ||
| 17 | Internet & Social Media | 1.51× | |||
| 18 | Diaper | Kids & Family | 1.51× | ||
| 19 | EDreams | Travel & Leisure | 1.50× | ||
| 20 | Mindfulness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.50× | |
| Community Orientation | OPEN | 1.37× | |
| Pet Ownership | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Creativity | OPEN | 0.98× | |
| Spirituality | BALANCE | 1.01× |
Motivation has an estimated audience of 3,582,882 people in Portugal, concentrated in Lisbon District and Porto District.
61.8% of Motivation fans are female, 38.2% are male, with an average age of 46.4 years.
Motivation fans show strongest brand affinity for WhatsApp (1.51×), Self-esteem (1.63×), and Romance novels (1.59×) over the country average.
Motivation fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~700K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Motivation itself, the audience over-indexes on Self-esteem (1.63×), Romance novels (1.59×), EDreams (1.5×), and Rio Ave F.C. (1.62×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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