A data profile of the people who buy, follow and care about Motivation in Australia — modelled from more than twelve digital signal sources. Motivation has an estimated audience of 5,797,527 people in Australia.
Motivation has an estimated audience of 5,797,527 people in Australia. 58.8% are female, 41.2% are male, average age 43.5. Top brand affinities: Wikipedia, Aerobics, Emotional intelligence, MyFitnessPal, Demi Moore.
Top brand affinities include Wikipedia, Aerobics, Emotional intelligence, with strongest over-indexing on Wikipedia (1.6× the country average).
Demographically, the Motivation audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Motivation fan in Australia is more female, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Motivation profile in Australia.
58.8% are female, 41.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.5 |
| Estimated audience size | 5,797,527 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Motivation audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
The strongest cross-interests of the Motivation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Old Testament | Politics & Society | 1.87× | ||
| 02 | Modest Fashion | Fashion & Accessoires | 1.83× | ||
| 03 | Aerobics | Sports | 1.73× | ||
| 04 | Emotional intelligence | Health | 1.69× | ||
| 05 | New Testament | Politics & Society | 1.69× | ||
| 06 | DoTerra | Beauty & Wellness | 1.65× | ||
| 07 | Drew Barrymore | Movies & TV | 1.63× | ||
| 08 | Mayim Bialik | Movies & TV | 1.62× | ||
| 09 | Wikipedia | Internet & Social Media | 1.60× | ||
| 10 | Sharon Stone | Movies & TV | 1.58× | ||
| 11 | Judge Judy | Movies & TV | 1.58× | ||
| 12 | Italo disco | Music & Radio | 1.56× | ||
| 13 | Christian Bale | Movies & TV | 1.54× | ||
| 14 | Demi Moore | Movies & TV | 1.53× | ||
| 15 | Biohacking | Technology & Electronics | 1.53× | ||
| 16 | Grammarly | Business & Career | 1.53× | ||
| 17 | Michael J. Fox | Movies & TV | 1.52× | ||
| 18 | MyFitnessPal | Sports | 1.51× | ||
| 19 | Kevin Costner | Movies & TV | 1.50× | ||
| 20 | Dutch oven | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.27× | |
| Extroversion | THRILL | 1.22× | |
| Community Orientation | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Quality Awareness | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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