A data profile of the people who buy, follow and care about Religion in Switzerland — modelled from more than twelve digital signal sources. Religion has an estimated audience of 1,446,206 people in Switzerland.
The average Religion fan in Switzerland is 40.6 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Canton of Geneva.
Top brand affinities include SRF Sport, Wikipedia, Competition, with strongest over-indexing on SRF Sport (1.78× the country average).
Demographically, the Religion audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.
The typical Religion fan in Switzerland is more female, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for SRF Sport.
The key figures that characterise the Religion profile in Switzerland.
57.8% are female, 42.2% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 40.6 |
| Estimated audience size | 1,446,206 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Religion audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
Where the Religion audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basel-City | ~70K | 1.18× | |
| 02 | Ticino | ~60K | 1.05× | |
| 03 | Canton of Geneva | ~100K | 0.99× | |
| 04 | Canton of Bern | ~100K | 0.92× | |
| 05 | Canton of Zürich | ~200K | 0.86× |
The strongest cross-interests of the Religion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christian Church | Politics & Society | 2.74× | ||
| 02 | Belinda Bencic | Sports | 1.95× | ||
| 03 | Eurosport | Sports | 1.87× | ||
| 04 | Daily Mail | News | 1.84× | ||
| 05 | Australian Open | Sports | 1.81× | ||
| 06 | SRF Sport | Sports | 1.78× | ||
| 07 | Borussia Dortmund | Sports | 1.78× | ||
| 08 | FC Aarau | Sports | 1.77× | ||
| 09 | The Championships, Wimbledon | Sports | 1.72× | ||
| 10 | Granit Xhaka | Sports | 1.70× | ||
| 11 | Golf ball | Sports | 1.70× | ||
| 12 | Swiss Challenge League | Sports | 1.68× | ||
| 13 | Jesus | Politics & Society | 1.66× | ||
| 14 | Super League | Sports | 1.63× | ||
| 15 | L'Équipe | Sports | 1.60× | ||
| 16 | Paris Saint-Germain | Sports | 1.59× | ||
| 17 | Competition | Business & Career | 1.56× | ||
| 18 | Leeds | Travel & Leisure | 1.53× | ||
| 19 | Novak Djokovic | Sports | 1.52× | ||
| 20 | Wikipedia | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.18× | |
| Social Media Usage | JOY | 0.97× | |
| Travelling | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Religion has an estimated audience of 1,446,206 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
57.8% of Religion fans are female, 42.2% are male, with an average age of 40.6 years.
Religion fans show strongest brand affinity for SRF Sport (1.78×), Wikipedia (1.5×), and Competition (1.56×) over the country average.
Religion fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Canton of Geneva (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Religion itself, the audience over-indexes on Wikipedia (1.5×), Competition (1.56×), Belinda Bencic (1.95×), and Paris Saint-Germain (1.59×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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