Rascasse Audience Intelligence

Religion Audience in Switzerland

A data profile of the people who buy, follow and care about Religion in Switzerland — modelled from more than twelve digital signal sources. Religion has an estimated audience of 1,446,206 people in Switzerland.

#17among Field of study in Switzerland
#190among Topic in Switzerland
#38in Business & Career

The average Religion fan in Switzerland is 40.6 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Canton of Geneva.

Top brand affinities include SRF Sport, Wikipedia, Competition, with strongest over-indexing on SRF Sport (1.78× the country average).

Demographically, the Religion audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.

The typical Religion fan in Switzerland is more female, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for SRF Sport.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Religion profile in Switzerland.

Audience size
1.4M
in Switzerland
Gender
57.8%
42.2% male
Age
40.6
average years
Country rank
#291
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Religion fans

57.8% are female, 42.2% are male, average age 40.6.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Religion audience in Switzerland
MetricValue
Female57.8%
Male42.2%
Average age40.6
Estimated audience size1,446,206
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Religion audience in Switzerland
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Religion audience comes from Switzerland.

Worldwide audience distribution share by country for Religion
CountryShare
United States22.8%
Brazil5.2%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Religion audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Religion fans by region: top regions in Switzerland
#RegionReachAffinity×
01Basel-City~70K1.18×
02Ticino~60K1.05×
03Canton of Geneva~100K0.99×
04Canton of Bern~100K0.92×
05Canton of Zürich~200K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Religion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Religion audience
#·InterestCategoryAffinity×
01Christian ChurchPolitics & Society2.74×
02Belinda BencicSports1.95×
03EurosportSports1.87×
04Daily MailNews1.84×
05Australian OpenSports1.81×
06SRF SportSports1.78×
07Borussia DortmundSports1.78×
08FC AarauSports1.77×
09The Championships, WimbledonSports1.72×
10Granit XhakaSports1.70×
11Golf ballSports1.70×
12Swiss Challenge LeagueSports1.68×
13JesusPolitics & Society1.66×
14Super LeagueSports1.63×
15L'ÉquipeSports1.60×
16Paris Saint-GermainSports1.59×
17CompetitionBusiness & Career1.56×
18LeedsTravel & Leisure1.53×
19Novak DjokovicSports1.52×
20WikipediaInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Religion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Religion audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.18×
Social Media UsageJOY0.97×
TravellingTHRILL0.95×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Religion audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Early Adopter MentalityPOWER0.76×
Healthy LifestyleBALANCE0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Religion have in Switzerland?

Religion has an estimated audience of 1,446,206 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.

02

What is the gender split and age of Religion fans?

57.8% of Religion fans are female, 42.2% are male, with an average age of 40.6 years.

03

Which brands do Religion fans like most?

Religion fans show strongest brand affinity for SRF Sport (1.78×), Wikipedia (1.5×), and Competition (1.56×) over the country average.

04

Where do Religion fans live in Switzerland?

Religion fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Canton of Geneva (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Religion fans also like?

Beyond Religion itself, the audience over-indexes on Wikipedia (1.5×), Competition (1.56×), Belinda Bencic (1.95×), and Paris Saint-Germain (1.59×) compared to the Switzerland average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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