A data profile of the people who buy, follow and care about Religion in Belgium — modelled from more than twelve digital signal sources. Religion has an estimated audience of 1,956,289 people in Belgium.
Religion has an estimated audience of 1,956,289 people in Belgium. 59.1% are female, 40.9% are male, average age 40.9. Top brand affinities: Soccer, Sporza, Challenger Pro League, SK Beveren, Ruben Van Gucht.
Top brand affinities include Soccer, Sporza, Challenger Pro League, with strongest over-indexing on Soccer (1.63× the country average).
Demographically, the Religion audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Religion fan in Belgium is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for Soccer.
The key figures that characterise the Religion profile in Belgium.
59.1% are female, 40.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 40.9 |
| Estimated audience size | 1,956,289 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Religion audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
The strongest cross-interests of the Religion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Challenger Pro League | Sports | 2.15× | ||
| 02 | Gourmet Foods | Food & Beverages | 2.00× | ||
| 03 | Voetbalprimeur | Sports | 1.99× | ||
| 04 | SK Beveren | Sports | 1.82× | ||
| 05 | Lommel SK | Sports | 1.80× | ||
| 06 | RAAL La Louvière | Sports | 1.74× | ||
| 07 | Vincent Kompany | Sports | 1.73× | ||
| 08 | Zizou Bergs | Sports | 1.65× | ||
| 09 | Soccer | Sports | 1.63× | ||
| 10 | De Telegraaf | News | 1.62× | ||
| 11 | Kevin De Bruyne | Sports | 1.61× | ||
| 12 | Sporza | Sports | 1.60× | ||
| 13 | Royale Union Saint-Gilloise | Sports | 1.60× | ||
| 14 | Unibet | Games | 1.60× | ||
| 15 | Television channel | Movies & TV | 1.60× | ||
| 16 | Bild | News | 1.60× | ||
| 17 | KV Mechelen | Sports | 1.55× | ||
| 18 | Paris Saint-Germain | Sports | 1.55× | ||
| 19 | Ruben Van Gucht | Movies & TV | 1.50× | ||
| 20 | Jannik Sinner | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.13× | |
| Social Media Usage | JOY | 1.02× | |
| Travelling | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Patriotism | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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