A data profile of the people who buy, follow and care about Religion in Ireland — modelled from more than twelve digital signal sources. Religion has an estimated audience of 1,102,899 people in Ireland.
Religion has an estimated audience of 1,102,899 people in Ireland. 63.7% are female, 36.3% are male, average age 43.0. Top brand affinities: Talksport, GiveMeSport, College Football News.
Top brand affinities include Talksport, GiveMeSport, College Football News, with strongest over-indexing on Talksport (1.65× the country average).
Demographically, the Religion audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
The typical Religion fan in Ireland is more female, around 43.0 years old, with strong Social Media Usage tendencies and a notable affinity for Talksport.
The key figures that characterise the Religion profile in Ireland.
63.7% are female, 36.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 43.0 |
| Estimated audience size | 1,102,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Religion audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
The strongest cross-interests of the Religion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Talksport | Sports | 1.65× | ||
| 02 | GiveMeSport | Sports | 1.61× | ||
| 03 | College Football News | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Design Affinity | PREMIUM | 0.87× | |
| Travelling | THRILL | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Travelling | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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