A data profile of the people who buy, follow and care about Religion in Sweden — modelled from more than twelve digital signal sources. Religion has an estimated audience of 1,077,449 people in Sweden.
Religion has an estimated audience of 1,077,449 people in Sweden. 55.0% are female, 45.0% are male, average age 41.8. Top brand affinities: Soccer, Fotbollskanalen, Allsvenskan, Team sport, Competition.
Top brand affinities include Soccer, Fotbollskanalen, Allsvenskan, with strongest over-indexing on Soccer (1.58× the country average).
Demographically, the Religion audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Religion fan in Sweden is balanced, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Soccer.
The key figures that characterise the Religion profile in Sweden.
55.0% are female, 45.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 41.8 |
| Estimated audience size | 1,077,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Religion audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
The strongest cross-interests of the Religion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fotbollskanalen | Sports | 2.07× | ||
| 02 | E4 (TV channel) | Movies & TV | 2.01× | ||
| 03 | Paris Saint-Germain | Sports | 1.75× | ||
| 04 | Allsvenskan | Sports | 1.74× | ||
| 05 | Ozzy Osbourne | Music & Radio | 1.67× | ||
| 06 | Television station | Movies & TV | 1.66× | ||
| 07 | Malmö FF | Sports | 1.64× | ||
| 08 | News broadcasting | Business & Career | 1.63× | ||
| 09 | IFK Norrköping | Sports | 1.63× | ||
| 10 | IFK Göteborg | Sports | 1.61× | ||
| 11 | Björn Borg | Sports | 1.61× | ||
| 12 | La Liga | Sports | 1.60× | ||
| 13 | Soccer | Sports | 1.58× | ||
| 14 | Competition | Business & Career | 1.57× | ||
| 15 | Team sport | Sports | 1.55× | ||
| 16 | Lamine Yamal | Sports | 1.55× | ||
| 17 | Wikipedia | Internet & Social Media | 1.52× | ||
| 18 | AIK Fotboll | Sports | 1.51× | ||
| 19 | Digital television | Movies & TV | 1.50× | ||
| 20 | Djurgårdens IF Fotboll | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.38× | |
| Social Media Usage | JOY | 0.97× | |
| Travelling | THRILL | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.75× | |
| Urban Lifestyle | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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