A data profile of the people who buy, follow and care about Competition in Sweden — modelled from more than twelve digital signal sources. Competition has an estimated audience of 1,318,048 people in Sweden.
Competition has an estimated audience of 1,318,048 people in Sweden. 49.3% are female, 50.7% are male, average age 44.6. Top brand affinities: Elgiganten, Google, Happiness, Dogs, Hobby.
Top brand affinities include Elgiganten, Google, Happiness, with strongest over-indexing on Elgiganten (1.5× the country average).
Demographically, the Competition audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Competition fan in Sweden is balanced, around 44.6 years old, with strong Career Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Competition profile in Sweden.
49.3% are female, 50.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 44.6 |
| Estimated audience size | 1,318,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Competition audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sportbladet | Sports | 2.24× | ||
| 02 | First-person shooter games | Games | 2.14× | ||
| 03 | Hobby | Home & Garden | 2.09× | ||
| 04 | Malmö FF | Sports | 2.04× | ||
| 05 | Real property | Home & Garden | 2.04× | ||
| 06 | Intersport | Shopping | 2.01× | ||
| 07 | Financial services | Business & Career | 2.00× | ||
| 08 | Fiction books | Literature | 1.94× | ||
| 09 | Celebrity | Movies & TV | 1.86× | ||
| 10 | Happiness | Health | 1.84× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.81× | ||
| 12 | Hair products | Beauty & Wellness | 1.78× | ||
| 13 | Internet & Social Media | 1.77× | |||
| 14 | Meat | Food & Beverages | 1.69× | ||
| 15 | Dogs | Pets & Animals | 1.67× | ||
| 16 | Higher education | Business & Career | 1.66× | ||
| 17 | Bars | Travel & Leisure | 1.66× | ||
| 18 | Video games | Games | 1.64× | ||
| 19 | Current events | Arts & Culture | 1.53× | ||
| 20 | Elgiganten | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.43× | |
| Community Orientation | OPEN | 1.39× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.68× | |
| Mindfulness | BALANCE | 0.70× | |
| Quality Awareness | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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