A data profile of the people who buy, follow and care about Competition in Ireland — modelled from more than twelve digital signal sources. Competition has an estimated audience of 1,512,016 people in Ireland.
Competition has an estimated audience of 1,512,016 people in Ireland. 53.3% are female, 46.7% are male, average age 41.2. Top brand affinities: Crossword, BBC Sport, New Zealand, Garmin, PC World (retailer).
Top brand affinities include Crossword, BBC Sport, New Zealand, with strongest over-indexing on Crossword (1.55× the country average).
Demographically, the Competition audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Competition fan in Ireland is balanced, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Crossword.
The key figures that characterise the Competition profile in Ireland.
53.3% are female, 46.7% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 41.2 |
| Estimated audience size | 1,512,016 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Competition audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cupra Kiro | Sports | 1.63× | ||
| 02 | PC World (retailer) | Technology & Electronics | 1.59× | ||
| 03 | BBC Sport | Sports | 1.57× | ||
| 04 | Kia Cee'd | Cars & Mobility | 1.57× | ||
| 05 | My Little Pony | Kids & Family | 1.56× | ||
| 06 | Crossword | Games | 1.55× | ||
| 07 | Kärcher | Home & Garden | 1.54× | ||
| 08 | Andretti Fomula E | Sports | 1.54× | ||
| 09 | AlphaTauri | Sports | 1.53× | ||
| 10 | New Zealand | Travel & Leisure | 1.52× | ||
| 11 | Garmin | Technology & Electronics | 1.51× | ||
| 12 | Criminal Minds | Movies & TV | 1.51× | ||
| 13 | Karaoke | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.14× | |
| Community Orientation | OPEN | 1.12× | |
| Spirituality | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Design Affinity | PREMIUM | 0.84× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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