A data profile of the people who buy, follow and care about Competition in Denmark — modelled from more than twelve digital signal sources. Competition has an estimated audience of 1,207,235 people in Denmark.
Competition has an estimated audience of 1,207,235 people in Denmark. 49.7% are female, 50.3% are male, average age 43.5. Top brand affinities: Elgiganten, FIFA World Cup, Ice Hockey World Championships, Tour de France, BT Sport.
Top brand affinities include Elgiganten, FIFA World Cup, Ice Hockey World Championships, with strongest over-indexing on Elgiganten (1.65× the country average).
Demographically, the Competition audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Career Orientation.
The typical Competition fan in Denmark is balanced, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Competition profile in Denmark.
49.7% are female, 50.3% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 43.5 |
| Estimated audience size | 1,207,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Competition audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ligue 1 | Sports | 2.16× | ||
| 02 | La Liga | Sports | 1.90× | ||
| 03 | JD Sports | Shopping | 1.88× | ||
| 04 | Paris Saint-Germain | Sports | 1.77× | ||
| 05 | Unibet | Games | 1.76× | ||
| 06 | FIFA World Cup | Sports | 1.73× | ||
| 07 | Biochemistry | Business & Career | 1.68× | ||
| 08 | Elgiganten | Shopping | 1.65× | ||
| 09 | Sports club | Sports | 1.64× | ||
| 10 | Backpack | Fashion & Accessoires | 1.64× | ||
| 11 | Bundesliga | Sports | 1.62× | ||
| 12 | BT Sport | Sports | 1.61× | ||
| 13 | Mongolia | Travel & Leisure | 1.61× | ||
| 14 | Facial | Beauty & Wellness | 1.57× | ||
| 15 | Ice Hockey World Championships | Sports | 1.55× | ||
| 16 | UEFA Europa League | Sports | 1.55× | ||
| 17 | Arsenal F.C. | Sports | 1.55× | ||
| 18 | Tour de France | Sports | 1.53× | ||
| 19 | Sausage | Food & Beverages | 1.51× | ||
| 20 | PGA Tour | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.23× | |
| Career Orientation | POWER | 1.19× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.70× | |
| Sustainability | BALANCE | 0.77× | |
| Mindfulness | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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