A data profile of the people who buy, follow and care about Competition in Norway — modelled from more than twelve digital signal sources. Competition has an estimated audience of 744,062 people in Norway.
Competition has an estimated audience of 744,062 people in Norway. 43.2% are female, 56.8% are male, average age 44.3. Top brand affinities: Google, Scandinavia, FIFA World Cup, Happiness, Video games.
Top brand affinities include Google, Scandinavia, FIFA World Cup, with strongest over-indexing on Google (1.59× the country average).
Demographically, the Competition audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Competition fan in Norway is more male, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Competition profile in Norway.
43.2% are female, 56.8% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 44.3 |
| Estimated audience size | 744,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Competition audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Germany | Travel & Leisure | 2.10× | ||
| 02 | Viral video | Internet & Social Media | 2.09× | ||
| 03 | First-person shooter games | Games | 2.00× | ||
| 04 | Hairstyle | Beauty & Wellness | 1.99× | ||
| 05 | Instant messaging | Internet & Social Media | 1.97× | ||
| 06 | Financial services | Business & Career | 1.79× | ||
| 07 | Fiction books | Literature | 1.75× | ||
| 08 | Online games | Games | 1.74× | ||
| 09 | FIFA World Cup | Sports | 1.70× | ||
| 10 | Celebrity | Movies & TV | 1.70× | ||
| 11 | Electronics | Technology & Electronics | 1.68× | ||
| 12 | Meat | Food & Beverages | 1.66× | ||
| 13 | Happiness | Health | 1.62× | ||
| 14 | Festival | Music & Radio | 1.61× | ||
| 15 | Video games | Games | 1.60× | ||
| 16 | Internet & Social Media | 1.59× | |||
| 17 | Hair products | Beauty & Wellness | 1.56× | ||
| 18 | Scandinavia | Travel & Leisure | 1.55× | ||
| 19 | Cruises | Travel & Leisure | 1.53× | ||
| 20 | Dogs | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.38× | |
| Community Orientation | OPEN | 1.35× | |
| Career Orientation | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Individualism | JOY | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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