A data profile of the people who buy, follow and care about Religion in Australia — modelled from more than twelve digital signal sources. Religion has an estimated audience of 6,185,989 people in Australia.
The average Religion fan in Australia is 41.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Christian Church, Faith, CBS Sports, with strongest over-indexing on Christian Church (1.68× the country average).
Demographically, the Religion audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Religion fan in Australia is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Christian Church.
The key figures that characterise the Religion profile in Australia.
62.3% are female, 37.7% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 41.6 |
| Estimated audience size | 6,185,989 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Religion audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
Where the Religion audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~2.5M | 1.15× | |
| 02 | South Australia | ~500K | 1.07× | |
| 03 | Australian Capital Territory | ~100K | 1.07× | |
| 04 | Victoria | ~2M | 1.05× | |
| 05 | Western Australia | ~700K | 1.02× | |
| 06 | Queensland | ~1.5M | 0.95× | |
| 07 | Tasmania | ~100K | 0.95× | |
| 08 | Northern Territory | ~50K | 0.89× |
The strongest cross-interests of the Religion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | VeggieTales | Movies & TV | 2.75× | ||
| 02 | Australian Christian Lobby | Politics & Society | 2.29× | ||
| 03 | Bible study (Christian) | Politics & Society | 2.23× | ||
| 04 | Apocalypticism | Politics & Society | 2.05× | ||
| 05 | Evangelism | Politics & Society | 1.98× | ||
| 06 | Evangelicalism | Politics & Society | 1.88× | ||
| 07 | Rabbi | Politics & Society | 1.72× | ||
| 08 | Prophecy | Business & Career | 1.71× | ||
| 09 | Hillsong Church | Politics & Society | 1.69× | ||
| 10 | Christian Church | Politics & Society | 1.68× | ||
| 11 | Messianism | Politics & Society | 1.66× | ||
| 12 | The Sun Football | Sports | 1.61× | ||
| 13 | Salvation | Politics & Society | 1.61× | ||
| 14 | Leicester City F.C. | Sports | 1.57× | ||
| 15 | Creator deity | Politics & Society | 1.56× | ||
| 16 | Contemporary worship music | Music & Radio | 1.54× | ||
| 17 | CBS Sports | Movies & TV | 1.53× | ||
| 18 | Prophet | Business & Career | 1.52× | ||
| 19 | Faith | Politics & Society | 1.50× | ||
| 20 | Jimmy Carr | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.06× | |
| Spirituality | BALANCE | 1.05× | |
| Career Orientation | POWER | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.82× | |
| Quality Awareness | PREMIUM | 0.83× |
Religion has an estimated audience of 6,185,989 people in Australia, concentrated in New South Wales and Victoria.
62.3% of Religion fans are female, 37.7% are male, with an average age of 41.6 years.
Religion fans show strongest brand affinity for Christian Church (1.68×), Faith (1.5×), and CBS Sports (1.53×) over the country average.
Religion fans in Australia are most concentrated in New South Wales (reach ~2.5M), Victoria (reach ~2M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Religion itself, the audience over-indexes on Faith (1.5×), CBS Sports (1.53×), Jimmy Carr (1.5×), and Evangelicalism (1.88×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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