A data profile of the people who buy, follow and care about Funk in Switzerland — modelled from more than twelve digital signal sources. Funk has an estimated audience of 1,007,533 people in Switzerland.
The average Funk fan in Switzerland is 36.8 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include FC Bayern Munich, Aldi, TripAdvisor, with strongest over-indexing on FC Bayern Munich (2.4× the country average).
Demographically, the Funk audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Funk fan in Switzerland is balanced, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for FC Bayern Munich.
The key figures that characterise the Funk profile in Switzerland.
46.1% are female, 53.9% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 36.8 |
| Estimated audience size | 1,007,533 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Funk audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
Where the Funk audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Solothurn | ~40K | 1.38× | |
| 02 | Canton of Zürich | ~200K | 1.35× | |
| 03 | Canton of Bern | ~100K | 1.22× | |
| 04 | Vaud | ~100K | 1.12× | |
| 05 | Canton of St. Gallen | ~50K | 1.07× | |
| 06 | Graubünden | ~30K | 1.07× | |
| 07 | Appenzell Innerrhoden | ~1K | 1.04× | |
| 08 | Aargau | ~60K | 1.03× | |
| 09 | Luzern | ~40K | 1.01× | |
| 10 | Canton of Obwalden | ~4K | 1.00× | |
| 11 | Uri | ~3K | 1.00× | |
| 12 | Thurgau | ~30K | 0.99× | |
| 13 | Canton of Nidwalden | ~4K | 0.99× | |
| 14 | Canton of Glarus | ~4K | 0.99× | |
| 15 | Valais | ~40K | 0.98× | |
| 16 | Basel-City | ~40K | 0.98× | |
| 17 | Schaffhausen | ~8K | 0.98× | |
| 18 | Appenzell Ausserrhoden | ~4K | 0.98× | |
| 19 | Canton of Geneva | ~70K | 0.96× | |
| 20 | Fribourg | ~30K | 0.96× | |
| 21 | Schwyz | ~10K | 0.96× | |
| 22 | Jura | ~7K | 0.96× | |
| 23 | Canton of Zug | ~10K | 0.95× | |
| 24 | Basel-Landschaft | ~20K | 0.94× | |
| 25 | Neuchatel | ~20K | 0.93× | |
| 26 | Ticino | ~40K | 0.89× |
The strongest cross-interests of the Funk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arezzo | Travel & Leisure | 4.15× | ||
| 02 | S.L. Benfica | Sports | 2.89× | ||
| 03 | Korean hip hop | Music & Radio | 2.52× | ||
| 04 | FC Bayern Munich | Sports | 2.40× | ||
| 05 | Shih Tzu | Pets & Animals | 2.08× | ||
| 06 | Mother's Day | Kids & Family | 2.07× | ||
| 07 | Poodle | Pets & Animals | 1.89× | ||
| 08 | Beagle | Pets & Animals | 1.86× | ||
| 09 | TripAdvisor | Travel & Leisure | 1.84× | ||
| 10 | Contemporary R&B | Music & Radio | 1.82× | ||
| 11 | Livemusic | Music & Radio | 1.74× | ||
| 12 | Piano | Music & Radio | 1.72× | ||
| 13 | Labrador Retriever | Pets & Animals | 1.68× | ||
| 14 | French Bulldog | Pets & Animals | 1.67× | ||
| 15 | Swimming pool | Sports | 1.61× | ||
| 16 | Comics | Literature | 1.59× | ||
| 17 | Michael Jackson | Music & Radio | 1.55× | ||
| 18 | YouTube Music | Internet & Social Media | 1.55× | ||
| 19 | Aldi | Shopping | 1.53× | ||
| 20 | Electronic dance music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.21× | |
| Urban Lifestyle | OPEN | 1.13× | |
| Mindfulness | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.80× |
Funk has an estimated audience of 1,007,533 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
46.1% of Funk fans are female, 53.9% are male, with an average age of 36.8 years.
Funk fans show strongest brand affinity for FC Bayern Munich (2.4×), Aldi (1.53×), and TripAdvisor (1.84×) over the country average.
Funk fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Funk itself, the audience over-indexes on Aldi (1.53×), TripAdvisor (1.84×), Livemusic (1.74×), and Mother's Day (2.07×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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