A data profile of the people who buy, follow and care about Funk in Netherlands — modelled from more than twelve digital signal sources. Funk has an estimated audience of 1,573,878 people in Netherlands.
The average Funk fan in Netherlands is 39.9 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include De Telegraaf, Livemusic, Michael Jackson, with strongest over-indexing on De Telegraaf (1.61× the country average).
Demographically, the Funk audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Funk fan in Netherlands is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for De Telegraaf.
The key figures that characterise the Funk profile in Netherlands.
46.0% are female, 54.0% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 39.9 |
| Estimated audience size | 1,573,878 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Funk audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
Where the Funk audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~400K | 1.27× | |
| 02 | Limburg | ~100K | 1.20× | |
| 03 | Zuid-Holland | ~400K | 1.16× | |
| 04 | Utrecht | ~100K | 1.08× | |
| 05 | Gelderland | ~200K | 1.04× | |
| 06 | Overijssel | ~100K | 1.02× | |
| 07 | North Brabant | ~200K | 0.97× | |
| 08 | Flevoland | ~40K | 0.95× | |
| 09 | Friesland | ~60K | 0.92× | |
| 10 | Zeeland | ~30K | 0.91× | |
| 11 | Groningen | ~50K | 0.90× | |
| 12 | Drenthe | ~40K | 0.85× |
The strongest cross-interests of the Funk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Earth, Wind & Fire | Music & Radio | 6.55× | ||
| 02 | Italo disco | Music & Radio | 4.23× | ||
| 03 | Affiliate marketing | Business & Career | 3.27× | ||
| 04 | Sting (musician) | Music & Radio | 3.07× | ||
| 05 | Babypark | Shopping | 2.72× | ||
| 06 | Curly Hair | Beauty & Wellness | 2.45× | ||
| 07 | Nigeria | Travel & Leisure | 2.39× | ||
| 08 | Dancehalls | Music & Radio | 2.20× | ||
| 09 | Electric guitar | Music & Radio | 2.18× | ||
| 10 | Hair Extensions | Beauty & Wellness | 2.10× | ||
| 11 | Livemusic | Music & Radio | 2.04× | ||
| 12 | Gymnastics | Sports | 1.84× | ||
| 13 | Piano | Music & Radio | 1.77× | ||
| 14 | Sunweb | Travel & Leisure | 1.74× | ||
| 15 | Michael Jackson | Music & Radio | 1.66× | ||
| 16 | Digital photography | Business & Career | 1.65× | ||
| 17 | De Telegraaf | News | 1.61× | ||
| 18 | Scooters | Cars & Mobility | 1.61× | ||
| 19 | Isabel Van Gelder | Music & Radio | 1.53× | ||
| 20 | Swimming pool | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Urban Lifestyle | OPEN | 1.23× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.74× | |
| Quality Awareness | PREMIUM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.80× |
Funk has an estimated audience of 1,573,878 people in Netherlands, concentrated in Zuid-Holland and North Holland.
46.0% of Funk fans are female, 54.0% are male, with an average age of 39.9 years.
Funk fans show strongest brand affinity for De Telegraaf (1.61×), Livemusic (2.04×), and Michael Jackson (1.66×) over the country average.
Funk fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~400K), and North Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Funk itself, the audience over-indexes on Livemusic (2.04×), Michael Jackson (1.66×), Affiliate marketing (3.27×), and Dancehalls (2.2×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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