A data profile of the people who buy, follow and care about Funk in Colombia — modelled from more than twelve digital signal sources. Funk has an estimated audience of 2,295,523 people in Colombia.
Funk has an estimated audience of 2,295,523 people in Colombia. 45.0% are female, 55.0% are male, average age 31.5.
Demographically, the Funk audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Career Orientation, Extroversion.
The key figures that characterise the Funk profile in Colombia.
45.0% are female, 55.0% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 31.5 |
| Estimated audience size | 2,295,523 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 25% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Funk audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.22× | |
| Extroversion | THRILL | 1.09× | |
| Early Adopter Mentality | POWER | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Spirituality | BALANCE | 0.71× | |
| Price Sensitivity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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