A data profile of the people who buy, follow and care about Funk in Austria — modelled from more than twelve digital signal sources. Funk has an estimated audience of 835,374 people in Austria.
The average Funk fan in Austria is 35.6 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Country rap, British hip hop, with strongest over-indexing on Kronen Zeitung (1.95× the country average).
Demographically, the Funk audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Funk fan in Austria is balanced, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Funk profile in Austria.
48.1% are female, 51.9% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 35.6 |
| Estimated audience size | 835,374 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Funk audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
Where the Funk audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.30× | |
| 02 | Upper Austria | ~100K | 1.02× | |
| 03 | Tyrol | ~60K | 1.01× | |
| 04 | Vorarlberg | ~30K | 1.00× | |
| 05 | Carinthia (state) | ~40K | 0.99× | |
| 06 | Lower Austria | ~100K | 0.98× | |
| 07 | Styria | ~100K | 0.98× | |
| 08 | Burgenland | ~20K | 0.97× | |
| 09 | Salzburg | ~50K | 0.94× |
The strongest cross-interests of the Funk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Country rap | Music & Radio | 6.92× | ||
| 02 | British hip hop | Music & Radio | 6.14× | ||
| 03 | French hip hop | Music & Radio | 5.26× | ||
| 04 | Contemporary R&B | Music & Radio | 2.16× | ||
| 05 | Blues music | Music & Radio | 2.08× | ||
| 06 | First-person shooter games | Games | 2.08× | ||
| 07 | Gambling | Games | 2.07× | ||
| 08 | Politics | Politics & Society | 1.96× | ||
| 09 | Kronen Zeitung | News | 1.95× | ||
| 10 | Distilled beverage | Food & Beverages | 1.86× | ||
| 11 | Bicycle | Cars & Mobility | 1.86× | ||
| 12 | Movie theater | Movies & TV | 1.85× | ||
| 13 | Toys | Games | 1.84× | ||
| 14 | YouTube Music | Internet & Social Media | 1.84× | ||
| 15 | Michael Jackson | Music & Radio | 1.82× | ||
| 16 | Hobby | Home & Garden | 1.79× | ||
| 17 | Internet & Social Media | 1.72× | |||
| 18 | Twitch | Games | 1.67× | ||
| 19 | Hair products | Beauty & Wellness | 1.56× | ||
| 20 | Freeware | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.19× | |
| Mindfulness | BALANCE | 1.18× | |
| Patriotism | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Quality Awareness | PREMIUM | 0.87× | |
| Family Orientation | CONSERVATISM | 0.88× |
Funk has an estimated audience of 835,374 people in Austria, concentrated in Vienna and Lower Austria.
48.1% of Funk fans are female, 51.9% are male, with an average age of 35.6 years.
Funk fans show strongest brand affinity for Kronen Zeitung (1.95×), Country rap (6.92×), and British hip hop (6.14×) over the country average.
Funk fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Funk itself, the audience over-indexes on Country rap (6.92×), British hip hop (6.14×), WhatsApp (1.72×), and French hip hop (5.26×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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