A data profile of the people who buy, follow and care about Twitch in Austria — modelled from more than twelve digital signal sources. Twitch has an estimated audience of 1,102,937 people in Austria.
The average Twitch fan in Austria is 20.8 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include TikTok, UFL, Kayla Shyx, with strongest over-indexing on TikTok (14.8× the country average).
Demographically, the Twitch audience skews more male with an average age of 20.8, and over-indexes on personality traits such as Individualism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Twitch fan in Austria is more male, around 20.8 years old, with strong Individualism tendencies and a notable affinity for TikTok.
The key figures that characterise the Twitch profile in Austria.
5.3% are female, 94.7% are male, average age 20.8.
| Metric | Value |
|---|---|
| Female | 5.3% |
| Male | 94.7% |
| Average age | 20.8 |
| Estimated audience size | 1,102,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 82% | |
| 20-29 | 18% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Twitch audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 9.9% |
| China | 6.1% |
Where the Twitch audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~200K | 1.25× | |
| 02 | Upper Austria | ~200K | 1.10× | |
| 03 | Carinthia (state) | ~60K | 1.06× | |
| 04 | Burgenland | ~30K | 1.06× | |
| 05 | Vienna | ~200K | 0.97× | |
| 06 | Styria | ~100K | 0.97× | |
| 07 | Tyrol | ~70K | 0.91× | |
| 08 | Salzburg | ~70K | 0.90× | |
| 09 | Vorarlberg | ~30K | 0.79× |
The strongest cross-interests of the Twitch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UFL | Games | 22.12× | ||
| 02 | Kayla Shyx | Internet & Social Media | 21.46× | ||
| 03 | TikTok | Internet & Social Media | 14.80× | ||
| 04 | Baller League | Sports | 14.61× | ||
| 05 | My Hero Academia | Literature | 5.67× | ||
| 06 | Unique Gifts | Shopping | 2.79× | ||
| 07 | Anime and manga fandom | Literature | 2.58× | ||
| 08 | Massively multiplayer online role-playing games | Games | 2.56× | ||
| 09 | Handmade | Home & Garden | 2.55× | ||
| 10 | COS | Shopping | 2.48× | ||
| 11 | Computer hardware | Technology & Electronics | 2.40× | ||
| 12 | DJ Ötzi | Music & Radio | 2.29× | ||
| 13 | Steam | Games | 2.23× | ||
| 14 | Adventure game | Games | 2.20× | ||
| 15 | Action games | Games | 2.18× | ||
| 16 | First-person shooter games | Games | 2.11× | ||
| 17 | Michael Jackson | Music & Radio | 2.07× | ||
| 18 | Online games | Games | 1.82× | ||
| 19 | BP | Cars & Mobility | 1.81× | ||
| 20 | Internet & Social Media | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.64× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Spirituality | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.79× |
Twitch has an estimated audience of 1,102,937 people in Austria, concentrated in Vienna and Lower Austria.
5.3% of Twitch fans are female, 94.7% are male, with an average age of 20.8 years.
Twitch fans show strongest brand affinity for TikTok (14.8×), UFL (22.12×), and Kayla Shyx (21.46×) over the country average.
Twitch fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Twitch itself, the audience over-indexes on UFL (22.12×), Kayla Shyx (21.46×), Adventure game (2.2×), and Reddit (1.72×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Twitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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