A data profile of the people who buy, follow and care about TikTok in Austria — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 3,520,202 people in Austria.
The average TikTok fan in Austria is 20.4 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Snapchat, Nike, Fashion show, with strongest over-indexing on Snapchat (2.73× the country average).
Demographically, the TikTok audience skews more female with an average age of 20.4, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical TikTok fan in Austria is more female, around 20.4 years old, with strong Social Media Usage tendencies and a notable affinity for Snapchat.
The key figures that characterise the TikTok profile in Austria.
55.3% are female, 44.7% are male, average age 20.4.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 20.4 |
| Estimated audience size | 3,520,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 90% | |
| 20-29 | 8% | |
| 30-39 | 1% | |
| 40-49 | 1% | |
| 50+ | 0% |
of the worldwide TikTok audience comes from Austria.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
Where the TikTok audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~800K | 1.15× | |
| 02 | Upper Austria | ~500K | 1.09× | |
| 03 | Lower Austria | ~500K | 1.07× | |
| 04 | Carinthia (state) | ~200K | 1.04× | |
| 05 | Vorarlberg | ~100K | 1.01× | |
| 06 | Styria | ~400K | 0.93× | |
| 07 | Tyrol | ~200K | 0.92× | |
| 08 | Salzburg | ~200K | 0.89× | |
| 09 | Burgenland | ~80K | 0.89× |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kesha | Music & Radio | 5.91× | ||
| 02 | Snapchat | Internet & Social Media | 2.73× | ||
| 03 | Fashion show | Fashion & Accessoires | 1.98× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 1.92× | ||
| 05 | LGBT community | Politics & Society | 1.86× | ||
| 06 | Influencer marketing | Internet & Social Media | 1.75× | ||
| 07 | Curly Hair | Beauty & Wellness | 1.75× | ||
| 08 | Anime convention | Literature | 1.73× | ||
| 09 | Anime and manga fandom | Literature | 1.72× | ||
| 10 | Cosplay | Games | 1.67× | ||
| 11 | Kim Kardashian | Movies & TV | 1.63× | ||
| 12 | Sephora | Shopping | 1.61× | ||
| 13 | Long hair | Beauty & Wellness | 1.59× | ||
| 14 | Muscle car | Cars & Mobility | 1.59× | ||
| 15 | Deutschrap | Music & Radio | 1.56× | ||
| 16 | Hair conditioner | Beauty & Wellness | 1.55× | ||
| 17 | Acting | Business & Career | 1.53× | ||
| 18 | Sneaker collecting | Fashion & Accessoires | 1.53× | ||
| 19 | Christian hip hop | Music & Radio | 1.53× | ||
| 20 | Nike | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.26× | |
| Early Adopter Mentality | POWER | 1.17× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Individualism | JOY | 0.79× | |
| Need for Security | CONSERVATISM | 0.79× |
TikTok has an estimated audience of 3,520,202 people in Austria, concentrated in Vienna and Lower Austria.
55.3% of TikTok fans are female, 44.7% are male, with an average age of 20.4 years.
TikTok fans show strongest brand affinity for Snapchat (2.73×), Nike (1.52×), and Fashion show (1.98×) over the country average.
TikTok fans in Austria are most concentrated in Vienna (reach ~800K), Lower Austria (reach ~500K), and Upper Austria (reach ~500K). These three regions account for the largest share of the active audience.
Beyond TikTok itself, the audience over-indexes on Nike (1.52×), Fashion show (1.98×), Acting (1.53×), and Makeup Tutorials (1.92×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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